SEO in Practice: Free Step-by-Step Guide for Google Climbers
Some websites receive millions of visitors from search engines. Others are left with just a couple of occasional surfers. Yeah, search engines are really hard to tame. But here's a magic whip that will help you get search engines working towards your bottom line. This unique free SEO guide will teach you the best, real-life tested optimization techniques professional SEOs would hate you to know.
Search Engine Optimization or simply SEO is hot these days. It's so hot that the cyberspace is boiling with all sorts of SEO books, paid online courses, manuals and what not. They are stuffed up with theory and professional slang that few people will understand and even fewer really need to know. SEO in Practice is different. It speaks the language you'll easily understand and only preaches the techniques that are worth your time and effort. This practice-driven SEO guide tells you exactly what to do to see your search engine rankings skyrocket pushing your traffic and sales to the outer space. Step by step you'll be learning the ins and outs of effective SEO and applying them to your site right away. You don't need to read the whole book to get started. As soon as you've mastered a new technique you immediately make use of it and reap the benefits.
Become a Certified SEO Specialist from Scratch
The course doesn't require any special skills, knowledge or money. All you need to run your own SEO campaign is desire to invest some time in promoting your website in search engines. Just follow the detailed guidelines and watch your website climb up the ranking ladder.
Each chapter of this SEO book will get your website a step closer to becoming #1 in Google and other search engines. At the end of each section you will find a quiz where you can test your newly gained knowledge. Once you've successfully finished all quizzes you get a special SEO Certificate to prove your expertise. But the main point is that once you've put your SEO skills into your website you'll get mammoth exposure, immense flow of visitors and outrageous sales growth. So what are we waiting for? Get your motors running!
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Table of Contents
- Introduction to your SEO guide
- Chapter 1: 100 Keywords for a Good Start
- 1.1 What? Why? When? How? And other questions to get started
- 1.2 Choosing Keywords
- 1.2.1 Getting keywords from everywhere and nowhere
- Option1: Free Keyword Research DIY
- Option2: Harvest quality keywords in a matter of minutes
- 1.2.2 Shortlist your keywords
- Option 1: Sweep away the keyword trash, by hand
- Option 2: One click to choose the best keywords
- 1.3 Making Your First Ranking Report
- 1.3.1 Measure keyword rankings with your own hands
- 1.3.2 Let Rank Tracker do its job
- 1.4 Summary
- 1.5 Quiz
- Chapter 2: How do we play by Search Engines' rules? (Avoiding crawlability problems)
- 2.1 Do Search Engines know about you, and do they know enough?
- 2.2 Invite robots to your site
- 2.3 Make your site Search Engine-friendly
- 2.3.1 Find fast and reliable hosting
- 2.3.2 Create a sitemap
- 2.3.3 Rewrite dynamic URLs
- 2.3.4 Make a robots.txt file
- 2.3.5 Make different paths to reach a page
- 2.3.6 Fix broken links
- 2.3.7 No flash, no JavaScript, no frames
- 2.3.8 Use text links instead of images
- 2.3.9 Remove the Welcome page
- 2.3.10 Correct HTML mistakes
- 2.4 Summary
- 2.5 Quiz
- Chapter 3: An offer they can't refuse (create mind-blowing landing pages for Search Engines and people)
- 3.1 Imagine you're on a plane, or What's a landing page?
- 3.2 5 keyword portions: choose what's best for each landing page
- 3.3 Prepare the ground for a "comfy landing" (finding a page to act on)
- 3.4 Size matters! In SEO...
- 3.5 Making the first Onpage Optimization Report
- Option 1: Find out best on-page practices, by hand
- Option 2: Grab WebSite Auditor and X-ray your competition
- 3.6 Tune up the landing page
- 3.7 Make your page a gem
- 3.8 Magnetic, sure-fire, pushing and simply great: 4 more pages to be done
- 3.9 Summary
- 3.10 Quiz
- Chapter 4: Getting on the move: where your link building starts
- 4.1 Words for talking link building
- 4.2 What's the purpose of links?
- 4.3 Sites vote for each other
- 4.4 How do we get links?
- 4.5 Quality of links
- 4.6 Avoid link farms and FFA sites
- 4.7 Factors that make up quality links
- 4.8 Grow your links regularly and at a natural speed
- 4.9 Look where the link can be placed
- 4.10 Ways to get links
- 4.11 Summary
- 4.12 Quiz
- Chapter 5: You scratch my back, I scratch yours: exchanging links.
- 5.1 Nine vital steps to exchange links
- Option 1: No cost link management by hand
- Option 2: Link building at ease - your personal LinkAssistant
- 5.2 Your quick and sure ways to find outstanding link partnerships
- 5.3 Make brilliant link directory that perfectly fits your site
- 5.4 Be personal with hundreds of site owners — and be quick!
- 5.5 Record keeping? Yaaaaawn...
- 5.6 No one's gonna cheat you: verify your links
- 5.7 When does it start working?
- 5.8 Summary
- 5.9 Quiz
- Chapter 6: Finding SEO gems, or how to get premium one-way links?
- 6.1 Eight best ways to get weighty links
- Tip 1: Offer high value on your pages
- Tip 2: Get your site into top directories
- Tip 3: Build links through articles and press releases
- Tip 4: Comment in forums and blogs
- Tip 5: Get bloggers to write about you
- Tip 6: Bring link bait into play
- Tip 7: Make use of social media
- Tip 8: Simply buy traffic-effective links
- 6.2 Here're things to look at, when buying links
- 6.3 The winning tool finds best link opportunities
- 6.4 The smartest way to see what value links bring
- 6.5 No-Brainer SEO Surprise
- 6.6 Rank checks are still a must
- 6.7 Summary
- 6.8 Quiz


