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Chapter 2: How do we play by Search Engines' rules? (Avoiding crawlability problems)

Let's see once again, what you've got after the first chapter.

  • You learnt how people do the search, and how they will find your website.
  • You know what keywords are and how they can be good or bad for making money from a website
  • You made a great investment to your upcoming success: a list of laser-targeted keywords to optimize your site for
  • You also met my two sons, Mike and Andy :)
  • And, you completed the first quiz to check how much you've learnt and to get a certificate later

And here's what you'll find in Chapter 2:

So your next big task is On-page Optimization of your site.

First, let me explain to you what on-page and off-page optimization is.

That's what my wife demonstrated very successfully, 20 years ago.

We were both taking a marketing course at the University, and we talked once after Mr. Moore's lecture. Well, I thought she was OK, but nothing else.
But she thought of me more than just OK, I guess. And, she turned out to be very pushy :)

Me and my roommate made a unicorn party, I remember it now, I looked so funny with the silver-foil horn. I was a Search Engine at that time! And, I didn't expect to see Linda Mayes that night. She looked just great: a knee-long red dress, low neck, 4-inch spike heels, you know, I was speechless. That was the on-page optimization: making your site (or sight) appealing to the Search Engine!

Later, I found out how she got invited. Her roommate had a sister that dated the guy who made some marketing research together with my roommate. So using these connections, she turned out to be invited, and got introduced to me by my roommate Steve. And this is a good illustration of off-page optimization: finding good connections and right places to appear, thus making the Search Engine think more of your site.

So this time, we'll get busy with what comes first, which is on-page optimization. Again, you'll need to do some preparatory work. First of all, you have to check if your site is indexed by Search Engines.

39 comments

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#4625 2017-06-19 09:53:53 thanh nguyen

I found this article very easy to understand, thank you

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#4350 2016-01-14 23:24:30 Anton Shutenko

On-page Optimization - one of the most important steps which many specialists often forget.

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#4022 2015-02-20 13:53:19 Ideamax SEO in Bulgaria

The first chapter of the book is read! I begin to read the second chapter, and it became more and more interesting!

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#3820 2014-06-12 17:07:04 Kizi Games

good post, thanks for sharing

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#3819 2014-06-12 17:05:43 Kizi Games

I like this article share useful knowledge, I will wait for your next post better keep it

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#3715 2013-07-11 00:53:57 Dinesh Munireddy

ha ha story is very good , in fact the theme you explained with analogous approach is fantastic

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#3678 2013-04-29 04:14:38 Seo marketing

I would suggest to use webmastertools for this

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#3608 2012-12-27 03:40:37 Mumbai Local SEO

All the points in this topic are good, but the post leaves out the most important information. To wit, the crawl rate and the depth of crawling are directly proportional to your PR/backlinks (Google has recently admitted this). Another major omissions is URL canonicalization for duplicate content, not to mention more minor ones.

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#3471 2012-08-17 01:08:18 Gopal Bhat

Does the long page name creates a problem for crawlers?

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#3556 2012-11-12 05:07:59 Dan Richmond

Hi Gopal.

Actually the long page URLs are Ok, but you should remember that the length of the URL shouldn't be more than 1024 symbols.

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#2844 2012-04-04 16:11:21 Martin Spasskellner

thanks for your great work fom germany

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