Welcome to SEO in Practice
You're about to grab the second 2013 edition of SEO in Practice. It's an updated version where you'll find even more of efficient SEO techniques than in the first book. And I show you ins and outs you need to know of today's Search Engine Optimization.
Here's the underlying principle of this book: the main thing of SEO is practice. Yeah, learning SEO makes you smart — but doing SEO drives your site up. With this guide, you'll be learning and doing SEO from the very first minute, and see how exactly you'll take your site to the top of Search Engines, where the sweetest spot is.
I've been discovering all tricky web promotion techniques for many years. Several years ago I put them all in the SEO in Practice guide and I'm glad it turned out to be very useful to most readers, just like I hoped.
Now I'm glad to offer an updated version which contains even more of valuable information. Don't worry though. Such core features as simplicity, illustrative examples and ease of rendering were left untouched.
And believe me, what you'll see is amazing. As soon as you get down to reading, you'll find out how just a few tweaks to your site skyrocket your bottom line — and how you can ensure long-lasting success.
So the #1 goal of this whole book is not simply to teach. It's to show you the exact steps that alone will let you jumpstart your website sales — and do that easy, free and fast.
Sure, to get going with your own SEO campaign, you don't have to wait till you read the whole book. The sooner you start, the earlier you get the results. So grab the first chapters — and get down to optimizing your website right now.
Just like before, I urge you to comment on what you read, discuss the techniques, say what else you'd like to be covered. Post comments or just email me at firstname.lastname@example.org if you want to discuss your own SEO-related questions.
Now, is your site ready for the huge popularity that's coming? Grab the first chapter and see!
Table of Contents
- Introduction to your SEO guide
- Chapter 1: 100 Keywords for a Good Start
- 1.1 What? Why? When? How? And other questions to get started
- 1.2 Choosing Keywords
- 1.2.1 Getting keywords from everywhere and nowhere
- Option1: Free Keyword Research DIY
- Option 2: Harvest quality keywords in a matter of minutes
- 1.2.2 Shortlist your keywords
- Option 1: Sweep away the keyword trash, by hand
- Option 2: One click to choose the best keywords
- 1.3 Making Your First Ranking Report
- 1.3.1 Measure keyword rankings with your own hands
- 1.3.2 Let Rank Tracker do its job
- 1.4 Summary
- 1.5 Quiz
- Chapter 2: How do we play by Search Engines' rules? (Avoiding crawlability problems)
- 2.1 Do Search Engines know about you, and do they know enough?
- 2.2 Invite robots to your site
- 2.3 Make your site Search Engine-friendly: 11 things to consider
- 2.3.1 Make a robots.txt file
- 2.3.2 Find fast and reliable hosting
- 2.3.3 Rewrite dynamic URLs
- 2.3.4 Navigation matters
- 2.3.5 Use text links instead of images
- 2.3.7 Remove the Welcome page
- 2.3.8 Fix broken links
- 2.3.9 Get rid of duplicate content and What is rel = "canonical"?
- 2.3.10 Correct HTML and CSS mistakes
- 2.3.11 Create a sitemap
- 2.3.12 Get all data you need in a minute
- 2.4 Summary
- 2.5 Quiz
- Chapter 3: An offer they can't refuse (create mind-blowing landing pages for Search Engines and people)
- 3.1 Imagine you're on a plane, or What's a landing page?
- 3.2 5 keyword portions: choose what's best for each landing page
- 3.3 Prepare the ground for a "comfy landing" (finding a page to act on)
- 3.4 Size matters! In SEO...
- 3.5 Making the first On-page Optimization Report
- Option 1: Find out best on-page practices, by hand
- Option 2: Grab WebSite Auditor and X-ray your competition
- 3.6 Tune up the landing page
- 3.6.1 Give your page a good title
- 3.6.2 Add Meta description tags
- 3.6.3 Implement rich snippets
- 3.6.4 Write gripping content
- 3.6.5 Make your keywords catch the eye
- 3.6.6 "Search Engines don't read images." So what?
- 3.6.7 Make your pages link to each other
- 3.7 Make your page a gem
- 3.8 Magnetic, sure-fire, pushing and simply great: 4 more pages to be done
- 3.9 Summary
- 3.10 Quiz
- Chapter 4: Getting on the move: where your link building starts
- 4.1 Words for talking link building
- 4.2 What's the purpose of links?
- 4.3 Sites vote for each other
- 4.4 What links to get?
- 4.5 Quality of links
- 4.6 Link farms and FFA sites
- 4.7 Factors that make up quality links
- 4.8 Grow your links regularly and at a natural speed
- 4.9 Look where the link can be placed
- 4.10 "SEO after Penguin" checklist
- 4.11 Summary
- 4.12 Quiz
- Chapter 5: Finding SEO gems, or how to get premium one-way links?
- 5.1 Five important components of a link building campaign
- 5.2 Best ways to get weighty links
- Tip 1: Offer high value on your pages
- Tip 2: Build links through guest posts
- Tip 3: Comment in forums and blogs
- Tip 4: Get bloggers to write about you
- Tip 5: Bring link bait into play
- 46 Hints For A Million Link Baits
- Tip 6: Make use of social media
- Tip 7: Get paid traffic-effective links
- 5.3 Power charge and speed up your link building
- Option 1: Free Manual Link Building
- Option 2: Link building at ease – your personal LinkAssistant
- 5.4 The winning tool to select the best link opportunities
- 5.5 The smartest way to see what value links bring
- 5.6 No-Brainer SEO Surprise
- 5.7 Rank checks are still a must
- 5.8 Summary
- 5.9 Quiz