3.6 Tune up the landing page

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First, let's see what we have:

• a landing page waiting to be optimized
• a list of keywords for your landing page
• software that lets you make an ideal landing page

Quite enough to make your site a success. And, one by one, you'll make things to add flavor to your page.

Give your page a good title

Page titles are displayed by search engines in their results pages. So this title is quite often the most prominent thing for your users, and for Search Engines. And sure, as it's the first thing they learn about your page, its importance is huge. That's why we start from the title.

Page's title in Google results

Oh, my wife would tell you the same thing, for sure!
The first thing to learn matters a lot.

Think of this: when we met at that unicorn party, what could my friend tell about her?

Here's just two of the options:
"Hi Dan, this is Linda, my sister's roommate. She's so fun to get drunk with!"
or
"Hi Dan, this is Linda, my sister's roommate. She loves Depeche Mode like you do."

I guess it's obvious, what'd make me think better of her.

Sure, the number of options is unlimited. And, telling you the truth, what my friend in fact said about my future wife was: "Dan, meet Linda, Kelly's roommate". Then he whispered "Don't miss this butt!".

I wish all page titles could work as great on crawlers and users, as this phrase worked on me ;)

Now, make a TITLE for your landing page.

Note: page title should be unique for your website. It's better if you don't have two pages that bear the same title.

Now, look at your list of keywords.

For the title, take your first major (green) keyword, then a couple supplementary (yellow) ones, depending on how long they are. Plus, you need something descriptive, telling about the purchase, or discount, or delivery, or anything else concerning your service that will let the title stand out.

And remember:

Always try to start your page title from keywords, and put other words in the end.

You can separate keywords by comma (,), hyphen (-), or pipe sign (|). Most webmasters use pipe. Well, but it doesn't look natural. The title just doesn't read like a real phrase.

Use commas or hyphens — this makes no difference to Search Engines, but looks more human to users.

For instance, a great title for your weddings-related website would be:
Wedding ideas, wedding dresses, accessories, flowers - free delivery in Sydney

As a title tag, it looks like this:
<title>Wedding ideas, wedding dresses, accessories, flowers - free delivery in Sydney</title>

Here's a real title from the website http://www.weddingchannel.com:



Here's the title tag:
<title>Wedding Planning - Wedding Dresses - Wedding Gifts - Wedding Website</title>

And just some more examples of nice titles:

Now WebSite Auditor helps you make a perfect title. Look at the part of it's Onpage Optimization Report called Page Title. Check the recommended number of words and keyword density there, and make a nice title that fits. Make use of your keywords, like I said before. And, remember it should look attractive to a human.

Don't wait to transfer the page with the new title to your server. Just within days, you'll see what effect it can take!

DO IT NOW! Change the title of your web page and make sure it appears in the Internet.

Previous: Option 2: Grab WebSite Auditor and X-ray your competition

Next: Make meta keywords and meta description tags

 

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