Option 2: Grab WebSite Auditor and X-ray your competition

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The tool that'll make your competition plain to see is WebSite Auditor. Here's where you can find it.

WebSite Auditor is easy to use. You just enter the page's URL and your major keyword — and your top 10 competitors are like on an X-ray pic! Let's see:

Webpage analysis results in WebSite Auditor

Looks a bit too intricate? No prob! You've got the best part of WebSite Auditor as well, which is the Onpage Optimization Report. It explains you every part of your page's optimization in plain English.

In fact, in WebSite Auditor's report you not only see what your top competition's sites are made of. Here's what you actually can do and what I ask you to do now: look what you need to change on your page to make it as great for making money as your competitors' traffic-winning pages. Yes, it's right in front of you: if something's already fine on the page, this is marked green. And what needs to be changed is left yellow or red, depending on how much it differs from the ideal.

Onpage Optimization Report

DO IT NOW! Dowload WebSite Auditor, run a check for your landing page and generate an Onpage Optimization Report.

Took a quick look? Then let's get down to work, making the necessary changes and creating an ideal landing page. Ideal is what? Remember? Looking great and natural, and producing good clients!

Previous: Making the first Onpage Optimization Report

Next: Tune up the landing page

18 comments

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2009-09-24 07:15:33: anna negrean

Hi Dan,
I have a question. At step two in the WebSite Auditor you're told it is best to target 1-3 keywords. Is 1-3 keyphrases too much?
Thanks

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2009-09-25 07:08:34: Dan Richmond

Anna,

It's all right to have 1-3 keyphrases. Actually, in most casses (including this one) you can think of keywords and keyphrases as synonyms. Just make sure your keyphrases flow naturally in your text and you're safe to go.

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2009-11-08 22:25:30: Phil Dwyer

Hi Dan

If your competition is not using your keyword it obviously shows up on the report as needing action. Does this mean that the keyword needs to be changed or would it be by some miracle that I have chosen a unique keyword no one has thought of?

Regards

Phil

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2009-11-10 11:29:29: Dan Richmond

@Phil Dwyer

It can mean any or both. Check if this keyword is being searched for - that's the only way to see if it's worth working at.
You can use Google AdWords Keyword Tool for that (https://adwords.google.com/select/KeywordToolExternal) - or Rank Tracker (http://www.link-assistant.com/rank-tracker/).

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2009-12-07 15:08:26: Carmella Wilson

So far I'm enjoying all of the SEO PowerSuite programs except for Website Auditor. It seems to have a bug in it which causes it to freeze after step 4, and I can't get a response from tech support. I don't want to throw out the baby with the bath water, but I really could use some help here.

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2009-12-08 22:10:16: Ken Taylor

My first impression with my results was, "Wow! I've got a lot of work to do!"

But again, and Dan I don't mean to be critical, but I think you should emphasize that this data is nothing more than "indicators" and that us human users need to keep one thing foremost, and that is ask ourselves, "Is this natural? How can I use the indicators to make my site more natural?"

Here's why. I have a 5-page micro-niche site with each page built on one KW phrase. As an example, in the report one KW under "H1 Headings" was 'green' and with another KW it was 'red.' So just because the number of word totals don't match up with the "Avg Comp" doesn't "necessarily" mean that I need to change it. I need to ask myself "If I change will it feel, sound, look "naturally better". I may find that not changing will be better.

Please Dan, let me know if I'm getting the hang of this. If I'm not of the right mindset, please let me know. Love this course and I'm learning a lot.

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2009-12-09 08:07:52: Dan Richmond

@Carmella Wilson

Carmella, Tech support folks told me they have already replied. Please login to their online support system to view the reply.

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2009-12-09 08:11:29: Dan Richmond

@Ken Taylor

Let's put it this way: you have an ability/knowledge to deside what's good or bad for you and interpret the data the right way.

There are thousands of people however who do not have the understanding of SEO or copy at all. So for those folks, it's better to follow the software's advice.

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2009-12-13 20:26:46: Ken Taylor

@Dan Richmond

Dan, thanks for the feedback. I re-read this lesson and you know, I'm going to stick with the software. Here's why..

You use it and it helps make your clients get more targeted traffic which leads to a nice flow of money coming in for your clients.

I need to pay attention to each little element that makes up the SEO of a site. Because by optimizing each element for its maximum potential may very well mean the difference of being #1 or #2. And there is no better place to learn about the elements than from the Software Report. It's very detailed and really makes it simple to make the changes that need to be made.

The software gives me an educational experience with SEO every time I use it. So the more I use the Software, the better the software makes me at SEO.

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2010-01-03 07:06:34: Paul Watchorn

I mean, this is really good stuff. I opened the auditor software when I first downloaded the trial software. It meant nothing to me. Now it is really looking like I will be able to work with this software, I am really impressed with it.

I work is a town of just 10-12k people . In my business (hopefully to be passed on to my daughters soon) local business people always wonder about each other. I have had a really good idea that two of my competitors were doing much better this last year, and that three had virtually stopped trading!
I just did the auditor test for (what I think is the top keyword), and hey, the report says just what I have been thinking, what’s more, it does, it gives me x-ray vision, you can’t buy it!!!

First class!

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2010-01-03 07:10:21: Paul Watchorn

On the down side though, I have so much red looking at me I thought I was in Moskow :-(
Still, at least I can see it with my own eyes now.

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2010-01-07 04:47:36: carlos alberto martinez gadea

Hi Dan!

First of all thank you and you team for the work that with SEO tools. They are great and I'm having very good results with them.

I have a question, when you do a report with WebSite Auditor, on the competitor's zone, if the word that I'm checking now, top 10 webs shows an Optimization Rate with green colours, it's would say that my optimization with this work is fine? If we compare with the top 10 sites.

I left an image of that
http://img94.imageshack.us/img94/3794/pantallazop.jpg

Thanks for all Dan!

Answer

2010-01-18 10:51:08: Dan Richmond

@carlos alberto martinez gadea

Like I already told you in the email, the percentages for the competing sites show how well those sites are
optimized. Your own optimization rate is shown at the top of the page.

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2010-03-16 19:17:30: John Fenton

I'm running into a bit of a problem with the tools when you add localization onto the keywords. In my case it's "Mailing Service Sacramento." I'm not concerned with competing on a world wide basis. When I add the Sacramento to my Keywords I run into 2 issues. The KEI for my key words is poor and in some cases comes up as "no data" and the Web Site Auditor shows my competition as having a 0% keyword density. Now I can run it without the Sacramento... but my competitors come up completely differently and I'm off the charts when it comes to rank tracking.

What's the best way to handle that?

Answer

2010-03-19 12:44:52: Dan Richmond

Here's what I would do in your case.

1) Check KEI for words without "Sacramento" and select the most appealing words. Let's call it List1

2) Check KEI with "Sacramento" and compare words with the highest KEI on both lists. This will help you refine List1.

3) Optimize for words from List1 but with "Sacramento" added, and look for competitors with "Sacramento", accordingly.

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2010-07-21 09:56:59: Andrew Hughes

Hi Dan,

Are you aware of the new beta version of Website Auditor (I'm sure you are)? I think it's a great natural progression for the software as Google has made it clear that "themed" sites with good internal link architecture, clean loading etc will do better in rankings (by how much remains to be seen!).

The disappointing thing about the new addition is that it's just data and for those of us relatively inexperienced folks, it's unclear quite how to use it. The beauty of WA so far has been that it gives you step by step guidance on what to change and where. The new addition just seems to give you data.

Do you know if there is proper support for this in terms of a video or tutorial? Are you planning to build this into SEO in Practice? At the moment I feel limited in how I can use what seems like fantastic new data.
Thanks
Andy

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2010-08-18 12:02:54: Kim Goltermann

Hi Dan.

I have a bit of a problem here! I'd like to use both Website Auditor and Spy/glass on my most successful local competitor (measured by website traffic) but unfortunately my competitor's website is blocked locally (we're in adult advertising), so the software can't even find the website. Usually I can easily access any competitor's site using hidemyass.com or similar, but that won't work here. Any ideas?

Kim

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2010-09-02 08:15:40: Ivo Valentinov

I can't find the instruction what I must to do in Website Auditor - free version. Is the paid version says what should be done??

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