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1.4 Summary

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Congratulations! You're done with Step 1 of your website optimization. Thus, you're well on your way to the top.

What you have now is:

  • A list of carefully selected and simply great keywords to optimize your website for
  • The first ranking report

Well, I guess the report looks poor today. But I'm smiling now. You know why? Yep, imagining how much fun you'll have looking at this report in a couple of months ;)

Also, you have a good idea of keywords and keyphrases. You know about the way they convert. You've learnt the secret of KEI and the tricks to get more targeted traffic using stupid human mistakes. And no matter if you used automatic research or figured out keywords yourself, now you're off to a good start.

So what do you do now?

Complete a quiz to check how much you've learnt — and to get a bigtime SEO certificate in the end!

Take a good rest. And get prepared for the next chanter to start on-page optimization and see your first results!

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39 comments

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2009-02-01 11:58:37: n c

should read "next chapter" in place for "next chanter".

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2010-06-10 19:15:22: Thomas Wright

you forget, we're using "stupid human mistakes" =P heh

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2009-09-02 07:26:05: sanket faldu

nice e book but if you can provide in PDF file format and option in print format.

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2009-09-08 05:01:32: Dan Richmond

Sorry, no PDF available

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2010-06-09 19:11:22: Alain Stambouli

if u have the orignal in word etc. u can simply print it to a virtual pdf printer and it will create a pdf file.
Takes less then a minute

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2009-10-23 02:27:44: Watch Naruto Online

i agree with sanket.i am really hope that you can provide all info in pdf file...

it is really great and we can print it.if we can not online to read the pdf file we still can read it offline..

so what do you think?

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2009-10-23 09:21:50: Dan Richmond

There's no PDF version and I don't know when I'm going to have time to create it - sorry. Why don't you just make the printout right from the browser? ;)

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2009-12-07 04:22:08: Ken Taylor

Step 1 Feedback.

Love your writing style! Easy to read as I'm very new with this.

I have the paid version and it's really nice to work along with the samples. If I mess it up, which I have a few times already I can just delete it all and start again. I'm using a simple 'training site' to help me get familiar with the SEO Suite tools.

As for a PDF, I really don't need one. I verbally sit back and try to sum up each lesson out loud. I'm thinking of also doing this in Omini Outline. Put the lesson in my own words with links to the lesson page in case I'm not clear when I return to review.

I really like the way you present the examples. It would be nice to update some examples, like the use of the 'suggestion' tool. It seems like the number of suggestions have grown since you last wrote this manual. Personally, it's no biggie with me. Just a suggestion for when you have free time and nothing to do.

In Japan we like to bow in show of appreciation.

Dan-sensei, Doomo arigatoo gozaimaishita (Thank you very much)

m(_ _)m

Ken, an SEO-ninja-in-training

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2010-08-18 05:47:21: Dan Richmond

Thanks, glad to be helpful!

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2009-12-28 09:03:16: Paul Watchorn

I found this book almost by accident (or was it great SEO work), I have been researching for the best software for some time. It always comes down to a hand full.

I was lucky enough to find this book to go along with the software that most attracted me, it was lucky for me because I had already been sent a few videos by the software company. They did not work, probably something to do with my computer, but all the same, without this book I would not still be looking at this software, it is well written, and has some good examples.

The lessons are chopped right down and that makes them digestible, and short enough to go over, and over again. I just did the first test, and I got 100%. It has been a fair few years since I sat down and was put on the spot like that, albeit a short test, it got the blood running and made me think.


Great work Dan, as we say in Bulgaria - Blagodaria

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2010-08-18 05:49:35: Dan Richmond

Glad you found it useful!

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2010-01-08 19:40:36: Jorge Alberto Jasso Sanchez

well, like Paul, i found this site by casuality, in my case, i found it, download it, install it and use it!!! the SEO powerSuite in it free version.

I think that powersuite is a wonderfull software..and a suite complement for this dynamic course. i have got a target...to be the main SEO in my city.Altough, i would rather be it in whole country jeje.

regards Dan. Gracias Man.

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2010-08-18 05:49:03: Dan Richmond

thanks guys!

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2010-02-16 19:33:40: Mohamed AbuTaleb

thank you alot @Dan Richmond i just get here by luck but i have wonderful time when i read your book i well try to do my best to my blog which have no rand :p
thank you again

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2010-02-16 19:46:38: Mohamed AbuTaleb

I know i'm too late but if you are there , if modify my blog to keywords suitable for it
- how much searchengines will take time to modify my rank ?

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2010-04-16 04:20:38: Haythem Houissa

@ Mohamed AbuTaleb:
None can tell you exactly when search engines will apply changes to your ranking. You have just to wait for their bots to crawl your blog. It can take even a month.
Rewrite and resubmit your sitemap and validate it in Google webmaster tools once you've finished tuning your blog.

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2010-08-18 05:38:25: Dan Richmond

Combined with regular link-building (to secure timely indexation) onpage optimization changes should affect your ranks in some 2-3 weeks.

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2010-12-09 19:37:22: Alan` Osetek

Will re-submitting the xml sitemap to the search engines help?

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2010-02-24 17:25:59: Frankie Coenen

Hello Dan

Very good stuff this site, and all the free program I test them
all, very easy to use. I made some ajustments to my site I am very curieus if worked out. I will let you know.

Kind regards
Frankie Coenen
www.IT-BAcKPAcKER.EU
Second hand business laptops and laptops power supplies


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2010-05-15 08:02:42: Indra Warman

Dan

It's really great e-book on it's category
your explanation short but very sharp and clear
I'm really lucky find this
thx for dedicate this for us as free :)

and the tools you explain is very easy to use
far from what I imagine

it's really make difference

thx again :)
Indra

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2010-08-02 07:11:07: rock´n box

Hi Dan,

i have all the 100 Keywords as described. How should i add them to the content? Each page, modul, Blog should have the same, or should it be distributed?

Secondly what about the Descriptions? Do they not matter? As far as i understood we are talking about the Metadata until now.

Cheers,

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2010-08-18 05:35:31: Dan Richmond

The best way would be to distribute them and optimize each page for some 3-5 keywords.

As for meta description - that page element is not taken into account by Google while ranking your site anymore, however a meta description is displayed in the search results' pages under the URL. So you need to make sure there is a nice text in the meta description in order to increase your click-through rate.

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2010-08-18 09:27:04: rock´n box

Hi Dan, metadescription was clear. But are metatags in a Joomla site taken into account by Google? I mean if i do not want to rewrite the whole text, i can only use metatags. Or am i wrong?


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2010-08-16 23:39:51: Gerhard Bayer

Should keywords be placed in the part of the page URL that follows the domain name? It appears that some of our competitors rank high because of this.
Btw, the Google web master tools recommend to use page URLs (i.e. file names) that consist of several words separated by hyphens, e.g. www.mydomain.com/word1-word2.html

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2010-08-18 05:36:23: Dan Richmond

Yes, it's good to have keywords in your URLs.

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2010-08-18 13:11:52: Gerhard Bayer

Thanks Dan.
A related question is if keywords should be placed in the anchor text of internal links. I can see this for text and img links, but for menu items it could make them lengthy (there is usually limited space on a menu) and ugly (e.g. repeating some important words on every menu item).

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2010-09-12 09:28:22: Quang Cao Google

Thanks so much !

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2010-09-13 23:51:14: eko puspo christiawan febianto

i found the right place to learn SEO...thanks Dan, this is very awesome..


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2010-10-28 12:33:43: Mike Claggett

IMHO - A PDF Version of this online book would not suit the purposes of true SEO's.

WHY?

As we all know SEO is a very fluid landscape. "Things" are always changing and so are software programs that affect SEO (ie: Search Engine Algorithms) and SEO Research and Report (R and R) Software (ie SEO Power Suite).

With this book online as in the current format, it can easily be updated for everyone vs making updates available only by downloading an updated version of the PDF book.

However, maintaining ^^ that ^^ train of thought; I see numerous places where this book up to this point could stand some updates to stay current changing issues such as referring to what is now BING as MSN. It's minor I know but as an example it gets my point across. It's been over a year since Microsoft changed the name of their search engine to BING. In another year there will be new people to SEO that read things like:

"Website rankings in Google, Yahoo! and MSN"

. . . shown on the previous page that new people in a year may be saying to themselves, "MSN" what's that?"

A once over proofreading by Dan might be just the ticket for these minor issues say, oh I don't know; maybe once every six months?

Just thinking out loud here but for all intent and purposes, having done everything SEO Power Suite does manually for years, I see both this book and the complete software package (I'm currently using the trial versions), as the best available - PERIOD - end of story.

Except for a few minor issues like I pointed out above, KUDOS to Dan and the Developers or SEO Power Suite.

That's it for me. I'm off to buy the entire suite.

Mike C.

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2010-12-10 11:46:03: Dan Richmond

Yeah, thanks - we're about to fix the minor issues soon

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2011-01-10 20:32:23: Paul Dean

I must have missed the page on "stupid human mistakes", where is that?

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2011-01-22 02:10:15: Alessandro Brunelli

The first part was well made, I learned new things, too.

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2011-04-07 18:53:16: Front Doors

Yeah, I learnt new things too!

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2011-05-28 08:27:43: Adam Braithwaite

Can't wait to continue on with the training!

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2011-06-11 12:59:50: kindle books

Well written book.
Thank you

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2011-07-12 22:32:40: Dick Dunlop

Now this is probably a very stupid question and I have just had a quick look for keyword placement in the contents....we have just spent a lot of time on keyword research... what, where, when, etc do these keywords get placed??? what do I do with them.I have been googling the hell out of keyword placement in websites, bloggs etc and get no straight answers, for example I know meta tags play a very small part but keywords are needed there, where to you put keywords in a website?? hope I can get some help on this. just point me to an article that covers this and is relevant and many thanks in advance.....kind regards

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2011-07-12 23:31:36: Dick Dunlop

Another comment, I have tried all morning and gone over your tutorial for KEI and run the kei tool 3 times and I can get no numbers coming up at all it does not seem to work.. Obviously I'm doing stuff wrong is there other tutorials or help available on this subject please

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2011-10-21 17:27:18: Rob M.

It's too bad we didn't get an answer to "2011-07-12 22:32:40: Dick Dunlop" questions ... I have the same questions (*_*) ! Nice keywords, the best I should say, but what the heck do we do with them lol! Thank you!

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2011-11-15 07:45:11: Dan Richmond

Please read following chapters on onpage optimization, \"keyword placement\" is a part of onpage optimization in any case.

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