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SEO Certificate


1.4 Summary

Congratulations! You′re done with Step 1 of your website optimization. Thus, you′re well on your way to the top.

What you have now is:

  • A list of carefully selected and simply great keywords to optimize your website for
  • The first ranking report

Well, I guess the report looks poor today. But I′m smiling now. You know why? Yep, imagining how much fun you′ll have looking at this report in a couple of months ;)

Also, you have a good understanding of keywords and keyphrases. You know about the way they convert. You′ve learnt the secret of KEI and the tricks to get more targeted traffic using stupid human mistakes. And no matter if you used automatic research or figured out keywords yourself, now you′re off to a good start.

So what do you do now?

Complete a quiz to check how much you′ve learnt — and to get a bigtime SEO certificate in the end!

Take a good rest. And get prepared for the next chanter to start on–page optimization and see your first results!


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#4942 2019-12-05 10:21:44 Rosie Williams

Thanks for sharing this post with us. It's really an amazing post. Keep posting the good work in future too.

#4349 2016-01-14 23:17:35 Anton Shutenko

Also use keywords with a quick Google SERPs

#3949 2015-01-17 09:44:51 Ideamax SEO in Bulgaria

The tricks to get more targeted traffic using stupid human mistakes are very craftily. :)

#3709 2013-06-18 06:57:08 Dan Richmond

Hello Toks.

Actually it all depends on the keywords themselves.
So if you wish to investigate the issue further - you can create a ticket to support( indicating your keywords and your question.
Be sure to get the explanation soon.

#3710 2013-06-18 07:36:27 Toks Agosu

thanks Dan. I will do.

#3706 2013-06-17 14:03:34 Toks Agosu

Hello Dan
I get mixed up about KEI, if i have a low competition for a KW and KEI is like 44100.00, is this a good keyword to use? I know it depends on the niche but i need clarification about which is best.

why are some KEI 4.0 and some exceptionally high.


#3629 2013-01-22 15:27:00 Ted Greenhough

Hi Dan,
One thing you didn't touch on was the "Competition" column on the Rank Tracker keywords report. Shouldn't this be an important factor in determining your top key words? For example, if the key phrase has a high KEI but also super-high Competition, might it not be better to choose something with less competition? I'm a total novice so sorry if this is elementary... Or if this is covered later on... thanks!

#3633 2013-01-28 06:31:40 Dan Richmond

Hello Ted.
Yes, you right. Choosing the right keywords, you are to take to account not just KEI, but also Competition and the # of Searches. Especially if you just start optimizing your site and your positions are not that great. I would recommend you to stick to the keywords with relatively low competition, though KEI is not that high. Though you may not get lots of traffic, but it would be easier for you to overcome your competitors and get unique visitors. Later on, when your site is more stable, you can choose the keywords with higher Competition and better KEI.

#2492 2011-11-15 07:45:11 Dan Richmond

Please read following chapters on onpage optimization, \"keyword placement\" is a part of onpage optimization in any case.

#2469 2011-10-21 17:27:18 Rob M.

It's too bad we didn't get an answer to "2011-07-12 22:32:40: Dick Dunlop" questions ... I have the same questions (*_*) ! Nice keywords, the best I should say, but what the heck do we do with them lol! Thank you!

#2290 2011-07-12 23:31:36 Dick Dunlop

Another comment, I have tried all morning and gone over your tutorial for KEI and run the kei tool 3 times and I can get no numbers coming up at all it does not seem to work.. Obviously I'm doing stuff wrong is there other tutorials or help available on this subject please

#2289 2011-07-12 22:32:40 Dick Dunlop

Now this is probably a very stupid question and I have just had a quick look for keyword placement in the contents....we have just spent a lot of time on keyword research... what, where, when, etc do these keywords get placed??? what do I do with them.I have been googling the hell out of keyword placement in websites, bloggs etc and get no straight answers, for example I know meta tags play a very small part but keywords are needed there, where to you put keywords in a website?? hope I can get some help on this. just point me to an article that covers this and is relevant and many thanks in advance.....kind regards

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