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4.11 Summary

I′m not going to talk much. To sum up what you just read (and that′s what I believe you already remember well):

  • With links, sites "vote" for each other — and Search Engines look at these votes.
  • Quality of links is much more important than their quantity.
  • Links can sit on all pages of a site — and they′re called sitewide links, and they can also come from homepages and inner pages of a site.

You′ve also learnt how to judge on the quality of links and how to choose the right anchors for your links.

And believe me, that′s quite enough to start getting big amounts of really good–working links — and this is what we′re going to do next.

But first — don′t forget about the quiz!

11 comments

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#4585 2017-01-27 11:45:57 saravanan s

getting confused......!!! how google identifies the paid links.?

Answer
#4586 2017-01-27 12:44:05 Dan Richmond

Well, Google uses various algorithms to detect unnatural links; commonly, a link may be considered as paid in case the linking website has lots of links to lots of irrelevant sites (or covering too wide range of topics/niches) - this way the linking website would be marked as a website most likely selling links, and the links from it would be devalued. In case the backlinks are sidewide (links from footers/sidebars), in case they have branded or domain-match anchor details - they may be considered as paid. Finally, getting a bunch of links from authoritative websites for no reason and within a short period of time will also look suspicious and unnatural in the eyes of Google.

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#4589 2017-01-28 04:30:37 saravanan s

nice explanation thank you... :)

one more doubt, I'm doing SEO for a site it having multiple URL for a same page like
http://www.example.com/
http://example.com/
http://www.example.com/index.php
http://example.com/index.php

I want only this URL( http://www.example.com/).
some pages cannot be optimized with Canonical due to website design, Also I don't want use 301 redirect, I just simply wants to remove those URL help me to resolve this issue, how to remove those unwanted URL.? this site is not e-commerce site so no problem of removing....


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#4376 2016-01-15 08:09:40 Anton Shutenko

Tnx for so useful content

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#3384 2012-07-11 23:19:53 Whindu Dwi Liesarsa

Yeah,,already done 4 chapter :)
thx Dan

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#1945 2011-04-10 04:05:34 chanel Tan

I love this chapter :)

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#1579 2010-09-30 11:35:49 Maksims Terehovics

The quiz of this chapter don't store results :)

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#1519 2010-09-06 17:22:41 Ivo Ignatov

This chapter was quite helpful.

Thank you Dan

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#419 2009-07-04 11:42:51 stop dreaming start action

Very clear and Thank you very much for this useful information..

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#1076 2010-03-22 00:51:27 Rituraj Sharma

Really nice link building techniques you have suggested to us. Thanks for each line you wrote here.

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#102 2008-09-18 15:39:28 Colin Wallace

Great write up!. Easy to follow and understand, thank you.

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