Tip 7: Make use of social media

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What's social media and why at all should it matter?

On the Web there're thousands of vague definitions. Here's what Wikipedia says:

Social media are primarily Internet– and mobile–based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

Here's how I'd put it in simple words: social media is a modern way to use Internet to share content and ideas with a lot of people. This can be some writing, like blogs (as in Technorati (technorati.com)), pictures (like in Flickr (flickr.com)) or videos (the big example is YouTube (youtube.com) or all–in–one, like in MySpace (myspace.com).

Being social is a tendency that can't be ignored in today's Internet. Recently, even Google has gone social with its Google WikiSearch. If you're logged in to a Google account, you can customize your own search results — upgrading the best, deleting the worst and adding notes to any you like. While these changes that you make only affect your own searches, you can also view everyone else's edits by clicking on the "See all notes for this SearchWiki" link at the bottom of any search page. Here's how it looks like:

SearchWiki notes in Google

Let's get back to social media sites though. There're thousands of them on the Web. Some specialize in a particular niche, like AutoSpies (autospies.com/) in automobiles. Some aren't devoted to any topic in particular but work like people accumulators.

The essence of any of them is that they see streams of people coming each day, and these people are hungry for information. They're waiting for stories or something interesting to happen. You can tell them your story and see if someone picks it up... And what you see then is links you'd never get with your own hands.

Here's one useful link to find a huge list or social media sites. Check which would work for you: a list of Digg–style websites.

DO IT NOW! Check some social media sites to see if they can help you to build links.

Tip 8: Buy traffic-effective links

As I already said before, there're two basic options when getting links: free and non–free. Now we've come to the second option. Yes, like any other thing that bears some value, a link can be purchased or sold. Who sells links? Normally, grown–up, well–optimized sites that have good traffic.

Who buys links? Any site. Even a top-ranking site that's getting a lot of organic traffic will quite often buy links from other traffic–rich web pages — to get more visitors.

Search Engines expect that the main purpose of buying links is traffic. People buy all kinds of links: those looking like simple text, or like images (or banners) or flash banners.

Lots of people also buy links for SEO — but if Search Engines discover these links are paid — they won't thank you :) There's a risk that Google and others will simply ignore your paid links. Therefore, even if you buy links for SEO, the way to be sure these links are worth it is if they have good traffic, too.

All sites start from getting links. And when they're good enough — others will want to buy links from them, too. I'm sure one day you'll be able to earn pretty penny this way, too.

It works like in real life: while you're studying to be a dentist, you only go to other dentists. As soon as you've got your diploma, you can have your own practice and patients of your own. Even when you're highly qualified, still you'll go to another dentist to fill your own tooth. You sell your service, which's the result of your experience — and go to others to buy the same kind of service. Same logic here: high–ranked sites are often selling links — and still buying incoming links from other sites.

Sites that have good traffic or good factors (those Q–factors we talked about: PageRank, popularity, age etc.) can make pretty good money selling links. And these are what you need to find: good sites to buy links from. First of all, like I already said, for traffic.

I believe whenever you make a purchase, you see that the price and the quality are corresponding. Links are no exception. We'll see where to pay attention, when choosing links to pay for.

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