Option 1: No cost link management by hand
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What do you need to make each link building step by your own means? Let's see...
Step 1. Find a potential partner
Remember I told you — you need relevant partners.
The easiest way to find link partners whose sites are related to yours is to search in Google for your keywords and similar phrases. Google will come up with a list of websites, and some of them might potentially link to you.
For instance, if you sell pets food, you might search for dogs or cats for sale, dog shelters, how to take care of dogs, cats exhibitions etc. — all sites that you'd find could be your link partners.
Therefore, go to Google to search for keyword combinations using your keywords. Think of possible spheres where sites may get interested in putting links to you. Check the sites you found — you should try getting links from some of them.
Don't forget to start a new Excel list to keep record of each partner. Enter the sites you just found, one per line (like I did in the sample list below).
Example of a partner list in Excel
All you need for this step is Search Engines and a couple of free hours — so that's not a big prob I guess. Of course there're other ways to look for link partners — but they might take you ages to go through. So if you don't want to turn grey looking for links, either just search in Google like I told above, or check how software lets you do that in six different ways — and fast.
Step 2. Search for details
You need to check at least those most important Q–factors I was talking about before (check Chapter 4.7: Factors that make up quality links), that help you decide on the quality of links from prospect websites.
OK, that's not that easy but still manageable. Open the pages where I enumerate link quality factors, go through all of them — and mark all results in the Excel spreadsheet that you started.
Here's just and example of what columns you might have (all figures are imaginary!)
Example of a partner list with Quality Factors marked
Step 3. Choose only GOOD QUALITY, complementary sites.
Analyze the sites you found using all the factors that're important for link quality — and decide which of them will be useful to you.
As any of the choices we make every day, we have to choose link partners smartly.
Like when I was in Santana Row for a pair of black shoes, I didn't buy the first pair I saw. At least they have to be Size 11 width EX. Then do they match my suite? Does the leather look as it'll wear long? Does my wife Linda like them after all :) This all seems to matter.
Look at your potential partners like you'd look at a pair of shoes and decide if that's exactly what you need.
Step 4. Place a link to them on your site
Of course you could write to these partners right now, and ask them to give you a backlink. You could offer a link in exchange. And if you give them this link before you ask them for a link back, your chances for a backlink at least double.
Therefore here's the hint: before asking your potential partners for links, place good links to these partners on your site.
How do you do this? First, get a page from your web server, then edit it and insert the necessary HTML code for links. After that, save the page and upload it back to your server via FTP. Most likely it's your webmaster who will do this job for you. If not, then of course there's software to do all the work easily — and I'll tell you about it just a bit later.
Try to use appropriate anchor texts and descriptions that your partners will like — and that're close to your site's content, too.
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