6.3 The winning tool finds best link opportunities
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SEO SpyGlass will search for the most profitable links opportunities in your sphere — and analyze each possible link for the important quality factors — those I talked about before, plus many more! It'll find links that are good to attract other sites' visitors — and those that will be great SEO help.
SEO SpyGlass shows you the best links like on a silver platter. You see how good each of them is — and it's up to you if you're going to buy those links or get them in exchange, and whether you'll do two–way exchange or use more tricky patterns.
But let's get down to work. Install SEO SpyGlass and we'll look at it together. The idea of this tool is simple yet genius:
It's no secret to anyone, that if some competing site is at least a step ahead of you — this means they've done something better than you did. What is this "something"? We already did on–page optimization of your website, based on your competitors' best–working practices. Therefore, this "something" can't be a web page itself. And what remains? Off–page optimization, or putting it simple, their linking techniques. There's no third option — simple logic.
Though my kids aren't that small already, they fight sometimes, and Andy (the younger) often does some nasty things. Some of his jokes are rather trivial though. A recent example, as told by the older, Mike:
"First I couldn't find my car keys, and was almost late to the Sharks game, and I've got the hundred–and–twenty–bucks ticket, and then I open the door and I'm wet all over! I look around and it's not raining. You know what this means??? Your little baby emptied on me a damn bucketful of water!"
There was no third option.
Now you need to be the best in your niche in link–building. And how are you going to look for the best links? As I said many times before, first look around to see what others do, and then do what works best.
Here's the proven way:
This is what SEO SpyGlass lets you do — unveil your competitors' entire linking strategy, find the best possible links — and put them at your advantage.
So let's see where your links goldmines lie! Let SEO SpyGlass do its job: run the tool. See this Create–a–New–Project window?
Creating a new project in SEO SpyGlass
It will also open if you click this New button:
Now what's your major keyword? And do you know who's your main competitor for this keyword? You can enter either, just choose the necessary option.
Backlink search options in SEO SpyGlass
All right, so you enter your keyword — or your main competitor's URL, choose the Search Engines where you compete — and wait a while.
Search Engines choice
SEO SpyGlass will gather all possible links of your competitor and analyze them for a good list of factors. It's using the Q–factors we talked about and many more. The software checks how good each link will be for your traffic and SEO — and puts all these data into a neat table. Moreover, with these factors, there's a surprise for you inside SEO SpyGlass that I'll save for later.
Let's look at the software closer. Here's the results tab you see, as soon as SEO SpyGlass is done with the job — and it's a true wealth of information.
Search Engines Data Tab
Each link has a separate row — where in columns you find data helpful to judge on the quality of links. Right now, I'll tell you a bit about what's in every column and how you use that.
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