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3.2 5 keyword portions: choose what's best for each landing page

Going through the first chapter, you made a great keywords list. Time to put it to use. Open your Excel spreadsheet where you have the keywords. All in one column, you′ ve got 5 major terms (marked green), 30 alternative ones (yellow), and over 60 additional keywords (let′ s say they′ ll be red).

Now make another table, like the one below. It′ s a sample list of grouped keywords, for a weddings–related website (I imagined that the company′ s situated in Sydney, hence the regional markers are Australia and Sydney).

Page 1 Page 2 Page 3 Page 4 Page 5
wedding ideas wedding website wedding dress wedding gifts wedding planning
wedding ideas flowers wedding tips wedding dresses Australia wedding gifts personalized wedding planes
wedding ideas pictures wedding websites for couples wedding dresses Sydney wedding gifts Australia wedding planning classes
wedding ideas Australia wedding Australia wedding dresses pictures wedding gifts for her wedding planning schedule
wedding ideas shop wedding Sydney wedding gowns wedding gifts for him wedding planning website
wedding ideas forum wedding dresses wedding gifts to parents wedding planning list
wedding ideas magazine wedding gifts and favors
wedding gifts for wedding party
wedding favors

First of all, make five columns (they are for five landing pages), and put your five main keywords, one into each column. (That′ s what I did; on the image above you see these words are marked green.)

Now, let′ s work with your 30 yellow keywords. You need to divide them into 5 groups and put into the corresponding columns you have. You don′ t need to make these portions equal: for each major keyword, take 3 to 9 "yellow" keywords. Try to make each group contain words that are as thematically close to the main word as possible.

I guess you′ re wondering why you′ re making five keyword groups for five pages. Here′ s the explanation:

Why pages come by fives?

Look at your keywords list. Try to imagine that you have to use ALL of these keywords on just one page.

In short, this is

  • hard to do
  • will look weird to people
  • will appear unnatural to Search Engines

This would be just as stupid, as if for one soup, a cook took all kinds of spices he′ s got in the restaurant kitchen. Or even just vanilla and red pepper in a bowl of turkey soup. I guess the meal would taste odd to me, and how about you?

My advice is to make landing pages by fives. Make five at the very start to get a good portion of traffic. Then, as soon as you′ re done with their optimization (both on–page and off–page), you can add more, and start optimizing them, too. Because you add pages step–by–step, your SEO efforts will look natural both to visitors and to Search Engines. And each time, you′ ll be getting some more traffic.

Of course, that′ s not absolutely critical. You can make seven or just four landing pages at the very start, and be fine with this. But it′ s convenient to make them by fives, and that′ s what I can recommend.

DO IT NOW! Make 5 groups of keywords to create your 5 most important landing pages. On each page, you′ ll use one major (green) keyword and some supplementary (yellow) ones.

57 comments

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#4615 2017-04-01 03:45:35 DUC NGUYEN

Next week! i'm going to have 5 landing pages for my site. tks

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#4361 2016-01-15 00:20:21 Anton Shutenko

simple and useful clustering

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#4476 2016-08-11 03:23:34 Thien Pham

Yes.

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#4060 2015-04-09 09:52:52 Mariam Mziouak

I really love your tips, Im a newbie and I was really confused, but now, things are getting more clear to me. I'm following the steps and advices you give.

Thank you very much!

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#3817 2014-06-12 13:29:39 vasile bogdan

This course was extremely valuable a few years ago, but it is extraordinary that still the informations are basicly the same, these are still the good steps in order to increase the traffic for a website, i am convinced with that and i follow these rules excellent putet together by the master Dan. Thank you very much for all these great infos, given for free!

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#3828 2014-06-12 22:46:41 Dan Richmond

I also added some new info about Penguin updates:

http://www.seoinpractice.com/seo-after-penguin.html

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#2983 2012-05-01 16:00:14 Jansen Wendlandt

As landing pages, there is probably going to be some similar information covered on each page. Not too similar that a spider would get upset, but enough that a human wouldn't want to go from one page to the next. Are you suggesting that these alternate landing pages would be separate from the general navigation - ie: not easily linked to from the rest of the pages?

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#3061 2012-06-01 03:29:21 Dan Richmond

Actually, it very difficult to provide you with correct recommendations since each website has a unique structure and should be treated individually. Please note, that we are just calling every page that drives traffic to a "landing page", and ideally each page should be interesting for humans & informative, as well as optimized for search engines.

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#2761 2012-02-14 13:12:30 Martin Spasskellner

Thanks, I will have to go to work now after your suggestions.

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#2710 2012-01-30 09:14:58 Matt Hicks

my top 5 keywords ranked by KEI don't have any logical siblings.
ie: The next 25 or 30 keywords (green and yellow) don't seem likely candidates for the groupings proposed above, confusd?

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#3060 2012-06-01 03:16:48 Dan Richmond

Sorry for the late feedback. It seems to be that you solved the issue with keywords. Can you please spend a minute and share the solution you have found with us?

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#2596 2012-01-08 22:45:23 Matthew Tones

I love this table method! Thanks for sharing this strategy!

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#2576 2011-12-30 18:47:37 david van den berg

Dan, I'm liking your 'workshop' approach. Not too much 'babble' and plenty of do. Enjoying it so far.

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#2403 2011-09-02 07:32:42 Daina Blanch

I still go on with the doubt how to use these keywords in my website. I guess, I have to read more, maybe I can find sth.

Thanks 4 ur book.

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