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SEO Certificate


Chapter 3: An offer they can't refuse (create mind-blowing landing pages for Search Engines and people)


  • All nasty mistakes are corrected
  • Frames and flash are done with.
  • Your site is submitted to Search Engines
  • Crawlers will have no problem looking at it

And we can get down to on-page optimization as it is. Exactly what you'll learn and do this time is:

Go ahead with the guide, and you'll see what stands behind these tricky titles. Warning: you've got a real lot to learn, but remember this is a practical guide, so guess what? You have even more to DO, getting ready for the big success day. And this time, the talk is about on-page optimization, which is twisting and changing pages on your website, as opposed to off-page optimization, which is, playing with SEO–related things that exist outside your web pages.

Here′s an example.

Last time me and my wife came back after a holiday trip, we looked at our house and realized at once: our elder boy has had a rocking party. These teenagers nearly ruined the house! But that's not the point.

Preparing for the party, Mike got lots of music CDs, plenty of beer and he even decorated the house. (I never thought my son had a sense of beauty :) This was similar to on–page optimization.

And, together with his 2 friends they decided whom to invite and gave out dozens of invitation cards. This is pretty much like off–page optimization works. Both on-page and off-page optimization can help you get a better position in Search Engines, that is, to drive more visitors to your site. Or, in terms of our material world, what you're going to do now will definitely drive more money to your bank account. So why wait? Let's go.

3.1 Imagine you're on a plane, or What's a landing page?

Think of the word: landing.

I guess one of the first things to associate is a landing field. And indeed, it has pretty much in common with a landing page.

OK, now let's imagine you're on a plane, and it's about to land. Here's the picture: the Boeing's wheels meet the runway, and in a couple of moments, it taxies to the landing field. You see a tube attached, and in just a couple of moments, you rush to the airport building together with a flow of people. Now think: where do they all go to? Either to register and take a taxi to a hotel, or to wait at the terminal, amusing themselves getting souvenirs and duty–free spirits.

And here's the essence: of these crowds of people that arrive, no one stays at the landing field for long, and nobody leaves it by the same path they came. The stream of people moves where it should move, and that's pretty much the same direction for all. Putting it in SEO terms, all visitors proceed further.

So if your web page were a landing field, nobody'd be able to hit the Back button in the browser. And, because you can't say "Don't hit the back button!", your goal is to set your visitor in a mood to do what you expect (e.g. buy, or click a link, or leave a comment and so on), and not click the backward arrow.

A landing page can look like a plain–text article, or like a bunch of short couple–of–words product descriptions, a directory of articles, a form to enter visitor's name and email, or else.

Look here for examples. That's the URL of a nice landing page that invites you to visit a beauty salon: or here's a landing page that directs its visitors to enter their names and contact information:

Whatever it looks like, a landing page's created for two main purposes:

  1. Attracting visitors
  2. Keeping them and making them proceed further and complete certain actions (sign up for a newsletter, place an order, leave a review, etc.)

These two things can be the steps to your first million, so remember them! And — let's come up to the table.


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Comments page:
#3472 2012-08-17 01:14:41 Gopal Bhat

The layout is easy discoverable, make things easy to search.

#3466 2012-08-15 06:26:31 bryan low

I have not been visitng this site lately. Was here the last few days and didnt left a comment. I check back again and found more great insights both from you and the guest comments as well. Excellent Post. Keep up the good work! I have bookmarked this site :)

#2853 2012-04-09 23:48:56 Jan Michel

hi i am reading your guide and really enjoying it. thanks a lot. When I read the article about the landing pages, I am not sure.

Is a landing page actually a page of my principle homepage or should I actually buy another url and optimize this one for a specific keyword?

#3147 2012-06-08 07:10:41 Dan Richmond

No, you don't need to buy another URL to make a landing page. Actually, a landing page is a page of your website (a home page or any other one) where a visitor arrives at clicking on a link, that is where you direct your traffic to, whether using SEO techniques or paid ads.

#2355 2011-08-10 08:53:22 Ralph Hallmark

I come here with no SEO training. So far my ranking has greatly improved. I like the practical approach of this training and the certificate because they are both results oriented. This is a self help course I actually enjoy.

#2031 2011-05-30 01:02:08 Adam Braithwaite

Yeah, the examples were not that great, but maybe that was the whole point in the first place. To show us what not to do.

#1937 2011-04-09 23:36:46 chanel Tan

Images are really important for any landing page.
First impression counts ;)

#3768 2013-12-04 08:01:42 Seo marketing

and keyword focus in url/title/h1 ?

#1935 2011-04-09 10:23:42 Front Doors

That the kids window website is an awesome example of a great landing page. I'll be making our home page look just like that.
Thanks Dan

#1775 2011-01-02 19:21:24 elvin xhimitiku

nice analogy :) it is true what you said on making the landing page that customized so that traffic doesnt hit BACK

#1744 2010-12-13 17:04:03 Martin Potokar

I recently found this site over the w/e as I am always interested in reading and learning about what others may have to say regarding SEO. As the majority of the posts appear to date back to 2008, I would assume that 'SEO in Practice' was also written sometime back then. As I have been working and experimenting with SEO techniques for a number of years, the information provided in the chapters I have read thus far appears to be very basic. While the quizzes included at the end of each chapter is a good idea, especially for those new to SEO, it's just my 2-cents worth but I don't feel that offering a certificate entitled, 'SEO in Practice', 'Professional Internet Marketor' is a good idea. To be honest, it's misleading to the average consumer since they may more than likely believe that the person displaying this certificate on their website is a bonafide SEO expert when in reality, they're not. Let's face it, SEO is not something that can be learned much less successfully be applied overnight to give people the results they want. Once again, this is just my 2-cents worth but I think it would be in your best interest to remove the certificate from the site. All in all, the information provided is a good read for those wanting to establish a foundation in learning about SEO.

#1614 2010-10-17 20:18:11 Bud Mulki

Hi Dan,

Thanks so much for the advice so far. God I know so little, your first 2 chapters have exposed so many flaws in my current site. Feels like i've got a long way to go, but im going to start again and try to apply your principles to my current site. Out of interest i have gif animations on the site and a couple of flash photo galleries, are these a no no? On my homepage there is a sound file that plays when it loads, is this also considered to be a problem? Also whats your thoughts on this. I have put a list of key words on the master page so that it appears on every page. The text is the same colour as the background so it cant be seen by the user, can robots see this text and is it bad practice?

Look forward to reading the rest. got a few late nights ahead of me....



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