5.4 Be personal with hundreds of site owners — and be quick!

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Now I'll tell you how to manage correspondence with your link partners the right way.

Step 5. Email your potential partners

Most likely, you'll want to email those partners whom you included into your link directory. So let's select them and click the Email button.

Note: you needn't bother about people's names and their emails. Wherever it was possible, LinkAssistant has already found them for you.

That's baby–simple again — just go through the wizard and your emails will be sent. Each email will be personal — it'll address the site owner by the name, mention their website and will look as if you wrote it specially for that exact person. Here's an example of an email that the webmaster of www.link-assistant.com would send to the webmaster of www.seoinpractice.com:

That's the standard template that LinkAssistant offers. Please mind that thousands of SEOs and webmasters use this software. You know what I'm driving at? Try to imagine that all these people send one and the same email over and over again — this doesn't look too good, right? So here's my advice: do not use this template exactly as it is. Add some unique things to it, replace some words with the phrases only you could use — to make sure no one else sends out absolutely the same messages as you.

Here's where you customize your templates: go to Preferences -> Email Management -> Edit Mail Templates..., select the right template and hit the Edit button. Now you're free to change the text of your template as you wish. Don't forget to click OK in the templates view and in Preferences — to save the changes!

DO IT NOW! Address each potential link partner that seems useful with a personal and friendly backlink request. After that wait about 5 days and go to Step 6.

Voila — the starting steps have been made and now you have to wait a bit. Chances are you'll get some good links quite soon. And most likely you'll get a lot of replies to your emails.

Switch to the Email tab and you'll see that LinkAssistant works like a full–fledged email client, so you don't need Outlook or Apple Mail or any other email program. You can use LinkAssistant to send and receive emails, so you have all control over your linking campaign within just one tool.

This is another unique possibility that's not present in other link building tools. LinkAssistant is the only SEO software with a built–in email client that lets you manage all links within just one tool.

Email facility in LinkAssistant

All right, after a few days you got replies from some partners telling they've put links to you. Others probably refused to link back to you — this can also happen, and we'll talk about that later.

But right now let's see what to do with those partners who haven't even replied.

Step 6 (optional). Send a reminder

Wait about a week (or I'd suggest a business week of 5 days) and then check which partners haven't answered your backlink request. As I already said, these sites can be really valuable, and if their owners just haven't noticed your backlink request that's not a reason to lose that link. Just send them a polite reminder. Use the template "Backlink Request Reminder" to make your reminders quick and personal.

Backlink Request Reminder template

DO IT NOW! Send link request reminders to partners who haven't answered your initial request. Then wait for the results a couple more days and move further — to Step 7.

Step 7. Delete the link if the prospect did not exchange links

If some partners refused to exchange links — or simply didn't reply, there's no more use keeping their links on your site — so you can remove idle links from your directory.

That's easy as a two–finger–click. Select each partner that didn't reply or didn't give you a backlink, right–click these partners again and choose to Remove Link Partner(s). LinkAssistant will ask you if you wish to move these partners to the "Excluded Partners" list. Tick the checkbox — and the software will never suggest these sites as partners again.

Moving partners to the Excluded Partners list

Next to that, you click Generate, and LinkAssistant rebuilds and re–uploads your link directory. Mere seconds!

DO IT NOW! Remove links to partners who didn't give you a backlink — and re–upload your link directory.

Now let's check how LinkAssistant saves you hours with the most scrupulous procedure — keeping records of each and every link partnership.

Previous: Make brilliant link directory that perfectly fits your site

Next: Record keeping? Yaaaaawn...

 

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