Chapter 5: You scratch my back, I scratch yours: exchanging links.

Sorry, you are not logged in. Please login to get full access to this page or register if you're not registered yet.

I hope all that teaching stuff I was forcing into your head in the previous chapter is still in there. Just in case, here's once again what I explained there and what you can review any time you need:

• Inbound, outbound, external and other kinds of links.
• How to choose only high–quality links?
• What are numerous ways to get links?
• Why you needn't hurry when growing links
• Where on a website a link can be placed

and many smaller things.

Soon you'll see that all I told you is a big MUST to know — and a big help after all. You put all you know to use — right now, as we're starting to build links. And this chapter will give you all necessary guidance for a brilliant link–exchange campaign. Here's what you'll find here:

• 5.1 Nine vital steps to exchange links
• Option 1: No cost link management by hand
• Option 2: Link building at ease — your personal LinkAssistant
• 5.2 Your quick and sure ways to find outstanding link partnerships
• 5.3 Make brilliant link directory that perfectly fits your site
• 5.4 Be personal with hundreds of site owners — and be quick!
• 5.5 Record keeping? Yaaaaawn...
• 5.6 No one's gonna cheat you: verify your links
• 5.7 When does it start working?
• 5.8 Summary
• 5.9 Quiz

Quite often you'll hear from some know-it-all guys that link exchange is old-fashioned and that it doesn't work. Some even say it may be harmful. Well I've got the proof that other smarter guys are enjoying top rankings in the meanwhile, largely thanks to link exchange.

Pretty sure a top ranking site wouldn't risk its rankings with an unsafe technique, right? Besides my own experience, and experience of numbers of other successful SEOs shows that link exchange is by far the most reliable way to move up in rankings, especially for young sites.

Therefore, don't trust a word of guys saying link exchange is bad. The only way it can be harmful is when you're swapping links with a lot of irrelevant, abusive sites in a link farm — and I'm sure you're smart enough not to do that.

So all doubts aside, link exchange works, and I'm going to teach you how to make it work for your own website.

Not long ago, I told you about the many link patterns that exist (Part 4.10: Ways to get links). When I'm talking about link exchange, I mean that you can arrange not only reciprocal two–way links, but three–, four–way links etc., and link rings as well. It all depends on how smart you want to be :)

5.1 Nine vital steps to exchange links

Here's a typical workflow for setting up reciprocal links and other link patterns:

9 link-exchange steps

As ever, I'll tell you first how to go through all these steps slowly by hand. After that I'm gonna teach how to speed up all link building tasks and make your work more efficient with a couple of smart tools.

But even if you're going to stick with the build–links–rocket–fast advise, you'd better read what's under option 1. Without doubt, what I tell there won't be an unnecessary load for your brain.

Ready?

Previous: Quiz

Next: Option 1: No cost link management by hand

 

2 comments

Please log in or register to leave a comment.