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SEO Certificate


Chapter 2: How do we play by Search Engines' rules? (Avoiding crawlability problems)

Let's see once again, what you've got after the first chapter.

  • You learnt how people do the search, and how they will find your website.
  • You know what keywords are and how they can be good or bad for making money from a website
  • You made a great investment to your upcoming success: a list of laser-targeted keywords to optimize your site for
  • You also met my two sons, Mike and Andy :)
  • And, you completed the first quiz to check how much you've learnt and to get a certificate later

And here's what you'll find in Chapter 2:

So your next big task is On-page Optimization of your site.

First, let me explain to you what on-page and off-page optimization is.

That's what my wife demonstrated very successfully, 20 years ago.

We were both taking a marketing course at the University, and we talked once after Mr. Moore's lecture. Well, I thought she was OK, but nothing else.
But she thought of me more than just OK, I guess. And, she turned out to be very pushy :)

Me and my roommate made a unicorn party, I remember it now, I looked so funny with the silver-foil horn. I was a Search Engine at that time! And, I didn't expect to see Linda Mayes that night. She looked just great: a knee-long red dress, low neck, 4-inch spike heels, you know, I was speechless. That was the on-page optimization: making your site (or sight) appealing to the Search Engine!

Later, I found out how she got invited. Her roommate had a sister that dated the guy who made some marketing research together with my roommate. So using these connections, she turned out to be invited, and got introduced to me by my roommate Steve. And this is a good illustration of off-page optimization: finding good connections and right places to appear, thus making the Search Engine think more of your site.

So this time, we'll get busy with what comes first, which is on-page optimization. Again, you'll need to do some preparatory work. First of all, you have to check if your site is indexed by Search Engines.


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#1753 2010-12-18 21:00:08 elvin xhimitiku

amaizing analogy. when I was firstly reading it I was like: "where is this guy going?" but when I finished it, i smiled and a light bulb turned on.

#1714 2010-11-26 23:30:38 khairul Amry

Thanks from Malaysia Dan. Do not know is on-page and off-page can be described that way. I like the whole your Tutorials.

#1690 2010-11-20 10:07:28 Scott Wilkins

I've got a ton of xhtml errors on my website, that I am unable to fix thanks to my ISP's limitations. I thought that Google's spiders would not be able to crawl these pages, but more and more I see that they have been indexed anyways. Will they score less than pages with no errors?

#1665 2010-11-12 04:39:07 liviu marica

Nice quiz :) I'm looking forward to next one. I should pay more attention because I was wrong at one question in this quiz :(

#1591 2010-10-04 15:10:05 Edward Beckett

I believe On page SEO is one of the most overlooked areas ...

#1462 2010-09-01 11:48:05 Ivo Ignatov

Very interesting comparison. I like it!

#1426 2010-08-20 16:00:43 mOxby Design

I'm steadily working through these lessons now in craziness of growing our business - so thanks so much for not charging for this. We have to compete against other web designers and professional SEO's so any snippet of help may be the key we're looking for. :-) Thank you.

#1425 2010-08-20 08:49:17 michael aaron escolano

thank you for this lesson.i can relate ^_^

#1376 2010-08-08 11:58:53 Joao Silva

Hey I've already finished all quizes, and it keeps saying 0/100 in my certificate. shouldn't it be updating or so?!

#1735 2010-12-10 01:52:53 minhaj din

best serves

#1389 2010-08-13 07:59:10 Dan Richmond

You know, I just asked the guys and they said you have finshed one quiz and you have 16 points visible once you log in to your account... Please double-check that

#1393 2010-08-13 09:15:12 Joao Silva

It did show up thank you! ;) Great tutorials. I knew most of this stuff already, still... always good to remind. You surely spend time writing thing. it is amazing.

#1128 2010-03-31 05:36:40 Janet Haw

Whohoo loving the quiz LOL

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