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SEO Certificate


Chapter 2: How do we play by Search Engines' rules? (Avoiding crawlability problems)

Let's see once again, what you've got after the first chapter.

  • You learnt how people do the search, and how they will find your website.
  • You know what keywords are and how they can be good or bad for making money from a website
  • You made a great investment to your upcoming success: a list of laser-targeted keywords to optimize your site for
  • You also met my two sons, Mike and Andy :)
  • And, you completed the first quiz to check how much you've learnt and to get a certificate later

And here's what you'll find in Chapter 2:

So your next big task is On-page Optimization of your site.

First, let me explain to you what on-page and off-page optimization is.

That's what my wife demonstrated very successfully, 20 years ago.

We were both taking a marketing course at the University, and we talked once after Mr. Moore's lecture. Well, I thought she was OK, but nothing else.
But she thought of me more than just OK, I guess. And, she turned out to be very pushy :)

Me and my roommate made a unicorn party, I remember it now, I looked so funny with the silver-foil horn. I was a Search Engine at that time! And, I didn't expect to see Linda Mayes that night. She looked just great: a knee-long red dress, low neck, 4-inch spike heels, you know, I was speechless. That was the on-page optimization: making your site (or sight) appealing to the Search Engine!

Later, I found out how she got invited. Her roommate had a sister that dated the guy who made some marketing research together with my roommate. So using these connections, she turned out to be invited, and got introduced to me by my roommate Steve. And this is a good illustration of off-page optimization: finding good connections and right places to appear, thus making the Search Engine think more of your site.

So this time, we'll get busy with what comes first, which is on-page optimization. Again, you'll need to do some preparatory work. First of all, you have to check if your site is indexed by Search Engines.


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#3471 2012-08-17 01:08:18 Gopal Bhat

Does the long page name creates a problem for crawlers?

#3556 2012-11-12 05:07:59 Dan Richmond

Hi Gopal.

Actually the long page URLs are Ok, but you should remember that the length of the URL shouldn't be more than 1024 symbols.

#2844 2012-04-04 16:11:21 Martin Spasskellner

thanks for your great work fom germany

#2711 2012-02-01 01:27:25 evan tanski

Very well explain. I want to say that Off-page opti­miza­tion really con­sists of Acquir­ing inbound links to your pages Lever­ag­ing social inter­ac­tion with your web­pages – acquir­ing social links/mentions and buzz.

#2562 2011-12-22 10:19:38 Alex Saville

Hi! Enjoying reading your book, and finding it really useful. I did the test and got a full score, but I'm a bit uncertain about a few things and was hoping you could clear up my confusion please?

1) Geographic targeting. I've updated the keywords on my site but I've added a keyword to say "Bushey" (the village) or "Hertfordshire" (the county). There are a lot of villages around, and they're fairly close, so someone looking for a photographer in a nearby village might still be open to find me - I can't be putting them all in though. My site IS geotagged, and as it happens I'm coming up on page 1 because I'm listed in a photography directory site. Should I have Bushey as a keyword? Or Hertfordshire? Or the nearest main town perhaps? A nearby shop doesn't have these (or even "photography") in their keywords, but is still coming up when I search for "Bushey photographer", a few pages along - is there something here I don't understand (probably! LOL)?

2) If some recommended keywords are coming up on Rank Tracker as "photography" and "photography studio", is it enough to have "photography studio" on my web page or should I have "photography, photography studio". I've been looking at some of my competitors and seen things like the latter.



#2549 2011-12-13 06:17:12 babuska miki

Good stuff, still need more!

#2490 2011-11-12 17:41:12 romeo bakh

I love your onpage offpage optimization analogy Dan..."great stuff, I'm the Search Engine today", lol!

#2024 2011-05-28 08:37:03 Adam Braithwaite

That was a great way to explain the difference between on page and off page optimization!

#2014 2011-05-21 11:01:25 lintas berita

Thanks from Indonesia Dan. Do not know is on-page and off-page can be described that way. I like your mention about tutorial seo

#1809 2011-01-22 02:42:11 Alessandro Brunelli

Yep, nice "visible" example

#1788 2011-01-10 09:12:26 dharmraj singh

i like very much ur example for onpage and offpage

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