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Option 2: One click to choose the best keywords

Yes, the time comes to see how keyword software makes the final decision swiftly and gracefully. So I′m anxious to say, it′s already there. Rank Tracker is done with keyword research — and with the choice as well

Let′s have a look. On the right of the keyword tool′s window, find the combo box with workspaces and choose Keyword Research View. Now you can see a column with KEI. In this column, the tool has put a color marker for each word, ranging from green to red.

Keyword Efficiency Index in Rank Tracker Keyword Efficiency Index in Rank Tracker

So, What′s KEI and Why Do We Need It?

As I already told you, KEI, or keyword efficiency index is an SEO know–how. It shows you how good a keyword is for bringing traffic to your site. Or, putting it simple, how much positive effect keywords have on your paychecks.

You need keywords with high KEI. The greener the marker is in Rank Tracker, the better the keyword. So just sort keywords by KEI (click the header of the column), and separate the best keywords from non–worthy ones. And, you can just remove the keywords with bad KEI.

In the beginning choose keywords with 'green' KEI In the beginning choose keywords with "green" KEI

But WAIT! There′s more…

Potential traffic

Rank Tracker does not only let you estimate KEIs in a click of mouse, but also calculates how much visits this or that keyword may bring to your website i.e. how profitable a ranking for a particular keyword will be. Go check the Expected visits tab and make your choices!

Potential traffic Potential traffic

Eventually you′ll be left with 100–130 keywords. First, pay attention to the top 5 ones. You′ll use them a lot to optimize your website. The next 30 will be a good alternative, say, to create variations. Then, the remaining terms are good enough and should be there just in case.

DO IT NOW! Calculate KEI for your keywords, sort them out and choose 5 best keywords, 30 alternative ones, and leave 65 more to create more variations.

Let′s sum it up. You will hardly realize it at the moment, but now you have a list of premium quality keywords that are worth a fortune. As a next step, we′ll check where your site ranks for these words. To put it simple, let′s find our starting point.


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#1645 2010-10-28 20:58:20 Thomas Graf

Hi Dan,

sorry, I don't get the page ranker. How do I get the KEI and KEEP it available?

If I click on SUGGEST then I get the KEI list in a separate window. But if I continue, it calculates the ranking (which actually doesn't work, see my other comment) and I can't see the KEI list anymore.

Then when I click FINISH this window closes again.

Then I again I can't see the KEI list with the green, yellow and red boxes.

Please help...

#1608 2010-10-14 08:03:49 Maxim Terehovich

You need to add page rank of top site to this formula to understand what you can do with list of keywords

#1454 2010-08-31 16:57:27 Ivo Ignatov

Hey guys

Is it not too much competition (715000) for those keywords to appear in green?

#1458 2010-09-01 10:53:25 Dan Richmond

Well, if the number of searches is so big that it "outweighs" the petition then yes, it can have a good KEI score. Basically good KEI for very competitive keywords means that although the competition is very tough and you will need a huge budget to be on top for that keyword, BUT once you're on top the revenues will be most rewarding.

#1489 2010-09-05 10:27:40 Ivo Ignatov

Thanks Dan.
Now I see. :)

#1385 2010-08-12 20:00:30 Leon Danilov

Hi Dan!
At first, thank you for so interesting and clear information.

my question is.
Why search queries of my site in google webmaster tools and list of keywords in Google's Keyword Tool relating то the same site is different? How Google's Keyword Tool defines the list of keywords of the site?

#1145 2010-04-08 11:16:44 Dave O'Riordan

Sorry about that I Jumped the gun!! sorted..

#1144 2010-04-08 11:14:19 Dave O'Riordan

Hi Dan
I'm plodding through the free edition of Rank Tracker and am wondering if the "Keyword Research View" only operates in the paid for version as when I select it nothing happens.

#1125 2010-03-31 01:21:15 Noman Ahmed

Thanks for interesting tools

#933 2010-01-05 10:33:26 Dan Richmond

@Paul Wallace

Hi Paul,

no, it's not connected with the demo version. Could you contact the developer's support with that problem? I am sure that they will help. Please go here to submit a support ticket:

#917 2010-01-04 15:39:01 Paul Wallace

Hi Dan,

I am trying to get Kei's but I dont seem to get any, as most of the time either only the number of searches or competition comes up.
I have all the human emulation set up too.
Any ideas?
Is it something to do with being a demo version?


#890 2009-12-29 08:34:51 Dan Richmond

@Paul Watchorn

The green triange in the column header tells you that the records are sorted by that column.

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