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Option 2: One click to choose the best keywords

Yes, the time comes to see how keyword software makes the final decision swiftly and gracefully. So I′m anxious to say, it′s already there. Rank Tracker is done with keyword research — and with the choice as well

Let′s have a look. On the right of the keyword tool′s window, find the combo box with workspaces and choose Keyword Research View. Now you can see a column with KEI. In this column, the tool has put a color marker for each word, ranging from green to red.

Keyword Efficiency Index in Rank Tracker Keyword Efficiency Index in Rank Tracker

So, What′s KEI and Why Do We Need It?

As I already told you, KEI, or keyword efficiency index is an SEO know–how. It shows you how good a keyword is for bringing traffic to your site. Or, putting it simple, how much positive effect keywords have on your paychecks.

You need keywords with high KEI. The greener the marker is in Rank Tracker, the better the keyword. So just sort keywords by KEI (click the header of the column), and separate the best keywords from non–worthy ones. And, you can just remove the keywords with bad KEI.

In the beginning choose keywords with 'green' KEI In the beginning choose keywords with "green" KEI

But WAIT! There′s more…

Potential traffic

Rank Tracker does not only let you estimate KEIs in a click of mouse, but also calculates how much visits this or that keyword may bring to your website i.e. how profitable a ranking for a particular keyword will be. Go check the Expected visits tab and make your choices!

Potential traffic Potential traffic

Eventually you′ll be left with 100–130 keywords. First, pay attention to the top 5 ones. You′ll use them a lot to optimize your website. The next 30 will be a good alternative, say, to create variations. Then, the remaining terms are good enough and should be there just in case.

DO IT NOW! Calculate KEI for your keywords, sort them out and choose 5 best keywords, 30 alternative ones, and leave 65 more to create more variations.

Let′s sum it up. You will hardly realize it at the moment, but now you have a list of premium quality keywords that are worth a fortune. As a next step, we′ll check where your site ranks for these words. To put it simple, let′s find our starting point.

103 comments

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#2473 2011-10-25 04:21:29 SEO Melbourne

I regularly use the keyword tool and I think its really useful. The KEI is a good measure to show clients why we have chosen a keyword to target.

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#2472 2011-10-25 02:34:20 john yakoshee

i will try it .

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#2446 2011-10-10 16:23:40 Sam Barnhart

Silly questions but ive never received the same answer twice so Im going to run it buy you. For works with caps like states abbreviations PA pa Pa. It it necessary to have all three ways or just one? If so which one?
AND Im going thru the rank checker section after the short list and have many single word and key phrases over 3, should they be eliminated?

Thanks, Sam

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#2452 2011-10-11 10:41:02 Dan Richmond

In case with state abbreviation it should be PA.

As for the keywords - see their competition/#of searches ratio, if they're relatively uncompetitive but bring traffic - do not eliminate them but use them in your copy.

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#2372 2011-08-19 11:43:31 Jennifer Alston

Hi Dan,

This is amazing. I have been researching, experimenting and using SEO for a few years since working for a web design company. I just found your book today and I can't stop reading, it's very easy to follow along, interesting and I love "hands on activities". I would recommend your book (course) for anyone who has the desire to learn SEO or use it as a business.

Thanks!

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#2278 2011-07-03 02:12:23 boudewijn lutgerink

Hi Dan,

I find your approach VERY useful for my sites. I just wonder how to determine the relevance of a keyword/phrase.
Do you have any hints on that?

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#2453 2011-10-11 10:44:42 Dan Richmond

If you're talking about logical relevance then it\'s only up to you and your command of language to determine the relevance.

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#2035 2011-06-01 00:29:36 Travel Club

The KEI is one of my favorite features of Rank Tracker. I was also wondering about the "estimated visits". Is that per month if you are in the #1 position?

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#1960 2011-04-23 08:31:20 kamal todary

i keep getting no data for the KEI and also N/A for the competition , please help

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#1996 2011-05-10 10:14:36 Dan Richmond

Sometimes the keywords really do not have any data at Google AdWords, that usually happens with rarely-searched-for words. You can see if there is data for your keywords manually in the browser version of the tool: https://adwords.google.com/select/KeywordToolExternal

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#1949 2011-04-12 14:21:41 Joseph L

hi
i am using the free download and am seriously thinking of purchasing rank tracker. what does estimated visits mean please?

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#1919 2011-04-07 14:32:11 Front Doors

Wow. I now have a list of premium quality keywords that are worth a fortune. I hope. All these keywords, and what do I do with them. I can't wait for the next page. Thank you for making it seem so easy.

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#1918 2011-04-07 04:25:16 Edwin Rude

A multitude of years ago I emailed Sumantra Roy and asked him about KEI. There was one question I neglected to ask, and therefore a question he did not answer: Obviously when someone inputs a search term the SE reports a number of results. Which set of results do you prefer to use - those derived from search terms enclosed within quotation marks, or those without quotation marks?

Thanks,
Ed

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