Forgot Password?
SEO Certificate


Option 2: One click to choose the best keywords

Yes, the time comes to see how keyword software makes the final decision swiftly and gracefully. So I′m anxious to say, it′s already there. Rank Tracker is done with keyword research — and with the choice as well

Let′s have a look. On the right of the keyword tool′s window, find the combo box with workspaces and choose Keyword Research View. Now you can see a column with KEI. In this column, the tool has put a color marker for each word, ranging from green to red.

Keyword Efficiency Index in Rank Tracker Keyword Efficiency Index in Rank Tracker

So, What′s KEI and Why Do We Need It?

As I already told you, KEI, or keyword efficiency index is an SEO know–how. It shows you how good a keyword is for bringing traffic to your site. Or, putting it simple, how much positive effect keywords have on your paychecks.

You need keywords with high KEI. The greener the marker is in Rank Tracker, the better the keyword. So just sort keywords by KEI (click the header of the column), and separate the best keywords from non–worthy ones. And, you can just remove the keywords with bad KEI.

In the beginning choose keywords with 'green' KEI In the beginning choose keywords with "green" KEI

But WAIT! There′s more…

Potential traffic

Rank Tracker does not only let you estimate KEIs in a click of mouse, but also calculates how much visits this or that keyword may bring to your website i.e. how profitable a ranking for a particular keyword will be. Go check the Expected visits tab and make your choices!

Potential traffic Potential traffic

Eventually you′ll be left with 100–130 keywords. First, pay attention to the top 5 ones. You′ll use them a lot to optimize your website. The next 30 will be a good alternative, say, to create variations. Then, the remaining terms are good enough and should be there just in case.

DO IT NOW! Calculate KEI for your keywords, sort them out and choose 5 best keywords, 30 alternative ones, and leave 65 more to create more variations.

Let′s sum it up. You will hardly realize it at the moment, but now you have a list of premium quality keywords that are worth a fortune. As a next step, we′ll check where your site ranks for these words. To put it simple, let′s find our starting point.


Add comment Hide comments

Comments page:
#3742 2013-10-09 20:40:29 marie robert

very good article and very rewarding good work! Thanks

#3665 2013-03-31 01:30:34 kizi 2

thanks for sharing this. keep up the good work.I really appreciate this sharing this.Nice and informative article thanks for sharing this great info with us.

#3657 2013-03-20 08:07:11 codrin mangla

I whant to buy this tool

#3648 2013-03-05 06:15:45 Traduceri tehnice

Interesting, I will try.
Thank you for such useful information.

#3036 2012-05-26 08:27:42 Waiman Yau

Really enjoy using Rank Tracker and going through this course so far. Hopefully if things go well, I may upgrade to the full version eventually.

#3004 2012-05-04 00:43:45 Sean Kaz

There is no answers. What's happen.

#3002 2012-05-02 19:46:32 Jansen Wendlandt

Now if only the program let you edit how KEI was calculated so i could adjust it a little to use relevance as you suggested.

#3048 2012-05-29 04:20:22 Dan Richmond

Actually you can feel free to set the way Rank Tracker calculates KEI. In "Preferences-> KEI Settings" you can refine search volume statistics with the help of region/language filters, choose the match type(broad/exact/phrase)and also choose between a number of advanced operators while determining Competiton.

#2816 2012-03-28 14:44:24 David Burge

Google is blocking me how do i get them to stop. I can't check the KEI on my keywords or any of my rankings on google. Please help!!!

#3031 2012-05-22 04:21:51 Dan Richmond

@David Burge

If you face such kind of issues, you need to contact support (, they will investigate what could cause the problem.

#2766 2012-02-28 01:06:39 Traduceri Autorizate

Rank Tracker is indeed very helpful, but unfortunately I haven't been able to update my KEI for 3 days now. I'm getting an error saying that adwords has been blocked, but it should have ended by now, right? During the past 3 days I've only done 1 keyword searches, I'm using all human emulation options and I've used 2 adwords accounts, but nothing changed. Any ideas? Thanks!

#2484 2011-10-30 20:04:31 Dana Haenner

Is there any tools that replaced msn s old commercial intent tool? Since bing I've been unable to find the old tool...anyone else know about alternatives to show 'buyer intent'?

Comments page: