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3.2 5 keyword portions: choose what's best for each landing page

Going through the first chapter, you made a great keywords list. Time to put it to use. Open your Excel spreadsheet where you have the keywords. All in one column, you′ ve got 5 major terms (marked green), 30 alternative ones (yellow), and over 60 additional keywords (let′ s say they′ ll be red).

Now make another table, like the one below. It′ s a sample list of grouped keywords, for a weddings–related website (I imagined that the company′ s situated in Sydney, hence the regional markers are Australia and Sydney).

Page 1 Page 2 Page 3 Page 4 Page 5
wedding ideas wedding website wedding dress wedding gifts wedding planning
wedding ideas flowers wedding tips wedding dresses Australia wedding gifts personalized wedding planes
wedding ideas pictures wedding websites for couples wedding dresses Sydney wedding gifts Australia wedding planning classes
wedding ideas Australia wedding Australia wedding dresses pictures wedding gifts for her wedding planning schedule
wedding ideas shop wedding Sydney wedding gowns wedding gifts for him wedding planning website
wedding ideas forum wedding dresses wedding gifts to parents wedding planning list
wedding ideas magazine wedding gifts and favors
wedding gifts for wedding party
wedding favors

First of all, make five columns (they are for five landing pages), and put your five main keywords, one into each column. (That′ s what I did; on the image above you see these words are marked green.)

Now, let′ s work with your 30 yellow keywords. You need to divide them into 5 groups and put into the corresponding columns you have. You don′ t need to make these portions equal: for each major keyword, take 3 to 9 "yellow" keywords. Try to make each group contain words that are as thematically close to the main word as possible.

I guess you′ re wondering why you′ re making five keyword groups for five pages. Here′ s the explanation:

Why pages come by fives?

Look at your keywords list. Try to imagine that you have to use ALL of these keywords on just one page.

In short, this is

  • hard to do
  • will look weird to people
  • will appear unnatural to Search Engines

This would be just as stupid, as if for one soup, a cook took all kinds of spices he′ s got in the restaurant kitchen. Or even just vanilla and red pepper in a bowl of turkey soup. I guess the meal would taste odd to me, and how about you?

My advice is to make landing pages by fives. Make five at the very start to get a good portion of traffic. Then, as soon as you′ re done with their optimization (both on–page and off–page), you can add more, and start optimizing them, too. Because you add pages step–by–step, your SEO efforts will look natural both to visitors and to Search Engines. And each time, you′ ll be getting some more traffic.

Of course, that′ s not absolutely critical. You can make seven or just four landing pages at the very start, and be fine with this. But it′ s convenient to make them by fives, and that′ s what I can recommend.

DO IT NOW! Make 5 groups of keywords to create your 5 most important landing pages. On each page, you′ ll use one major (green) keyword and some supplementary (yellow) ones.


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#1718 2010-11-28 20:43:26 Laura K. Chik

thank you for the visual - the chart was my Ah-Ha I get it!

#1666 2010-11-13 01:07:25 Mike Elliott

Hi Dan,
I'm a little confused my website
is a movie site but I have pages like news and events contacting us etc, do I create keywords for each of these pages? Also I've heard that creating metatags for each individual webpage is considered spamming by Google so should all my tags be exactly the same for each page despite the different content?
Love the course!

#1668 2010-11-15 09:15:09 Dan Richmond

> is a movie site but I have pages like news and events contacting us etc, do I create keywords for each of these pages?

Yes, it would be best if you specified some 3-5 unique keywords for each of your pages and optimized 3each page for them to cover the whole possible niche, including news, events, reviews etc.

> Also I've heard that creating metatags for each individual webpage is considered spamming by Google so should all my tags be exactly the same for each page despite the different content?

Really wondering where you heard that. On the opposite, each meta description should be unique. The thing is that meta description and meta keywords are not used for rankings by Google, but they should reflect the actual contents of the page, otherwise you won't rank as high as you can. Moreover, each page's meta descriptions are displayed in Google's results pages and if you have an appealing text relevant to the searcher's needs in your meta description, the searcher is more likely to click on it. So - you need to enter good unique text into your meta description and keywords related to the pages' content in your meta keywords.

#1650 2010-10-31 23:15:58 Daniel Romero

Hi Dan
My keywords listing have 90 first keywords with a very high KEI (all green) and just 10 in yellow or orange....
So. looks like I must use only green keywords.. right ?

#1670 2010-11-15 09:17:12 Dan Richmond

Well, yes, that would be logical. Although some "yellow" keywords could bring you traffic as well, so you can mention them in the pages' text.

#1649 2010-10-31 23:12:35 Daniel Romero

hi dan.
my busines have 3 mayor lines of services: accounting, marketing and networking... and I made 3 different keyword listing, one per each line.
sound like I need make one landpage for each line of services... right ? (instead 5 landpages for each line)


#1669 2010-11-15 09:16:30 Dan Richmond

Yes, you need to make a page per niche, optimizing it for some 3-5 main keywords in the niche. You can make additional landing pages if you need to rank for other keywords as well.

#1648 2010-10-30 07:43:20 Thomas Graf


in your table above you include 2 keywords in one cell - the main keyword + on eof the top-35, e.g. "wedding Australia".

Does that mean that we need to place "wedding Australia" in our texts (sounds a bit strange) or rather that we should use these 2 key words (wedding + Australia) close together, e.g. "a wedding ceremony in Australia..."


#1590 2010-10-04 12:45:21 Keith Newby

Hi Dan

Trying to make the lists of Keywords. Only problem I have is that there are some high ranking words that are generic. Is it ok to put them in more than one list?

#1467 2010-09-02 06:46:22 Ivo Ignatov

I think site with five pages will be very good. Not too much, not too less. It is practical. ;)

#1386 2010-08-13 02:15:27 Victor Cazares

I'm confused about where the home page fits into this chart. Are we not suppose to initially optimize our site by starting on the home page? Or are you considering one the landing pages in the chart to be the home page?

#1325 2010-06-20 00:51:07 vinayak patil

Hello Dan,
Thats a really good artile.I came across it 1st time.I like the way you explain things.Keep up good work.


#1324 2010-06-18 10:23:23 jagadesan ganesan

Dear Dan,

We have a single product. It is an outlook email search tool. It has only one function - search outlook. We understand that each landing page corresponds to a unique externally click-able entry point. For our scenario, we can think of a search engine result and PPC, as entry points. On the other hand we can artificially create about 5 groups of keywords, as per your suggestion for pluralistic landing pages. But we are unable to conceive enternally click-able entry points for those. How do we reconcile? Please suggest.

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