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3.2 5 keyword portions: choose what's best for each landing page

Going through the first chapter, you made a great keywords list. Time to put it to use. Open your Excel spreadsheet where you have the keywords. All in one column, you′ ve got 5 major terms (marked green), 30 alternative ones (yellow), and over 60 additional keywords (let′ s say they′ ll be red).

Now make another table, like the one below. It′ s a sample list of grouped keywords, for a weddings–related website (I imagined that the company′ s situated in Sydney, hence the regional markers are Australia and Sydney).

Page 1 Page 2 Page 3 Page 4 Page 5
wedding ideas wedding website wedding dress wedding gifts wedding planning
wedding ideas flowers wedding tips wedding dresses Australia wedding gifts personalized wedding planes
wedding ideas pictures wedding websites for couples wedding dresses Sydney wedding gifts Australia wedding planning classes
wedding ideas Australia wedding Australia wedding dresses pictures wedding gifts for her wedding planning schedule
wedding ideas shop wedding Sydney wedding gowns wedding gifts for him wedding planning website
wedding ideas forum wedding dresses wedding gifts to parents wedding planning list
wedding ideas magazine wedding gifts and favors
wedding gifts for wedding party
wedding favors

First of all, make five columns (they are for five landing pages), and put your five main keywords, one into each column. (That′ s what I did; on the image above you see these words are marked green.)

Now, let′ s work with your 30 yellow keywords. You need to divide them into 5 groups and put into the corresponding columns you have. You don′ t need to make these portions equal: for each major keyword, take 3 to 9 "yellow" keywords. Try to make each group contain words that are as thematically close to the main word as possible.

I guess you′ re wondering why you′ re making five keyword groups for five pages. Here′ s the explanation:

Why pages come by fives?

Look at your keywords list. Try to imagine that you have to use ALL of these keywords on just one page.

In short, this is

  • hard to do
  • will look weird to people
  • will appear unnatural to Search Engines

This would be just as stupid, as if for one soup, a cook took all kinds of spices he′ s got in the restaurant kitchen. Or even just vanilla and red pepper in a bowl of turkey soup. I guess the meal would taste odd to me, and how about you?

My advice is to make landing pages by fives. Make five at the very start to get a good portion of traffic. Then, as soon as you′ re done with their optimization (both on–page and off–page), you can add more, and start optimizing them, too. Because you add pages step–by–step, your SEO efforts will look natural both to visitors and to Search Engines. And each time, you′ ll be getting some more traffic.

Of course, that′ s not absolutely critical. You can make seven or just four landing pages at the very start, and be fine with this. But it′ s convenient to make them by fives, and that′ s what I can recommend.

DO IT NOW! Make 5 groups of keywords to create your 5 most important landing pages. On each page, you′ ll use one major (green) keyword and some supplementary (yellow) ones.


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#2761 2012-02-14 13:12:30 Martin Spasskellner

Thanks, I will have to go to work now after your suggestions.

#2710 2012-01-30 09:14:58 Matt Hicks

my top 5 keywords ranked by KEI don't have any logical siblings.
ie: The next 25 or 30 keywords (green and yellow) don't seem likely candidates for the groupings proposed above, confusd?

#3060 2012-06-01 03:16:48 Dan Richmond

Sorry for the late feedback. It seems to be that you solved the issue with keywords. Can you please spend a minute and share the solution you have found with us?

#2596 2012-01-08 22:45:23 Matthew Tones

I love this table method! Thanks for sharing this strategy!

#2576 2011-12-30 18:47:37 david van den berg

Dan, I'm liking your 'workshop' approach. Not too much 'babble' and plenty of do. Enjoying it so far.

#2403 2011-09-02 07:32:42 Daina Blanch

I still go on with the doubt how to use these keywords in my website. I guess, I have to read more, maybe I can find sth.

Thanks 4 ur book.

#2077 2011-06-17 01:52:08 Travel Club

Thanks for the tip of having 5 landing pages. great way to really break down the keywords.

#1962 2011-04-25 13:36:51 Joseph L


this factor of 5 is really interesting. Does it mean that you link to each separate page when building backlinks?
thanks in advance

#1936 2011-04-09 11:54:38 Front Doors

Good to know landing pages come in 5's. No mention of how this relates to business websites. I guess from the Mr Robot example before, there should be a special offer, order, contact, testimonials and index page as well. Another 5 - spooky!

#1843 2011-02-17 04:02:30 Michelle de Klerk

Hi there,

Is there a way to mark off your keywords in RankTracker - for instance to add little coloured flags next to each asif to suggest that all in one colour belong to one page or has been used on a page.
Finding it hard to keep track of what ive used already and where.
Going to to it now manually in Excel.
If I'm missing a better way pls tell me!

#1793 2011-01-11 15:34:10 Paul Dean

This question was asked above but wasn't answered: I remain confused as to where these keywords are placed in the page. Unless I skipped over something, or had a senior moment, there has been no mention where to put the keywords.

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