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SEO Certificate


1.4 Summary

Congratulations! You′re done with Step 1 of your website optimization. Thus, you′re well on your way to the top.

What you have now is:

  • A list of carefully selected and simply great keywords to optimize your website for
  • The first ranking report

Well, I guess the report looks poor today. But I′m smiling now. You know why? Yep, imagining how much fun you′ll have looking at this report in a couple of months ;)

Also, you have a good understanding of keywords and keyphrases. You know about the way they convert. You′ve learnt the secret of KEI and the tricks to get more targeted traffic using stupid human mistakes. And no matter if you used automatic research or figured out keywords yourself, now you′re off to a good start.

So what do you do now?

Complete a quiz to check how much you′ve learnt — and to get a bigtime SEO certificate in the end!

Take a good rest. And get prepared for the next chanter to start on–page optimization and see your first results!


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#2054 2011-06-11 12:59:50 kindle books

Well written book.
Thank you

#2023 2011-05-28 08:27:43 Adam Braithwaite

Can't wait to continue on with the training!

#1922 2011-04-07 18:53:16 Front Doors

Yeah, I learnt new things too!

#1808 2011-01-22 02:10:15 Alessandro Brunelli

The first part was well made, I learned new things, too.

#1789 2011-01-10 20:32:23 Paul Dean

I must have missed the page on "stupid human mistakes", where is that?

#1642 2010-10-28 12:33:43 Mike Claggett

IMHO - A PDF Version of this online book would not suit the purposes of true SEO's.


As we all know SEO is a very fluid landscape. "Things" are always changing and so are software programs that affect SEO (ie: Search Engine Algorithms) and SEO Research and Report (R and R) Software (ie SEO Power Suite).

With this book online as in the current format, it can easily be updated for everyone vs making updates available only by downloading an updated version of the PDF book.

However, maintaining ^^ that ^^ train of thought; I see numerous places where this book up to this point could stand some updates to stay current changing issues such as referring to what is now BING as MSN. It's minor I know but as an example it gets my point across. It's been over a year since Microsoft changed the name of their search engine to BING. In another year there will be new people to SEO that read things like:

"Website rankings in Google, Yahoo! and MSN"

. . . shown on the previous page that new people in a year may be saying to themselves, "MSN" what's that?"

A once over proofreading by Dan might be just the ticket for these minor issues say, oh I don't know; maybe once every six months?

Just thinking out loud here but for all intent and purposes, having done everything SEO Power Suite does manually for years, I see both this book and the complete software package (I'm currently using the trial versions), as the best available - PERIOD - end of story.

Except for a few minor issues like I pointed out above, KUDOS to Dan and the Developers or SEO Power Suite.

That's it for me. I'm off to buy the entire suite.

Mike C.

#1738 2010-12-10 11:46:03 Dan Richmond

Yeah, thanks - we're about to fix the minor issues soon

#1551 2010-09-13 23:51:14 eko puspo christiawan febianto

i found the right place to learn SEO...thanks Dan, this is very awesome..

#1547 2010-09-12 09:28:22 Quang Cao Google

Thanks so much !

#1400 2010-08-16 23:39:51 Gerhard Bayer

Should keywords be placed in the part of the page URL that follows the domain name? It appears that some of our competitors rank high because of this.
Btw, the Google web master tools recommend to use page URLs (i.e. file names) that consist of several words separated by hyphens, e.g.

#1406 2010-08-18 05:36:23 Dan Richmond

Yes, it's good to have keywords in your URLs.

#1416 2010-08-18 13:11:52 Gerhard Bayer

Thanks Dan.
A related question is if keywords should be placed in the anchor text of internal links. I can see this for text and img links, but for menu items it could make them lengthy (there is usually limited space on a menu) and ugly (e.g. repeating some important words on every menu item).

#1373 2010-08-02 07:11:07 rock´n box

Hi Dan,

i have all the 100 Keywords as described. How should i add them to the content? Each page, modul, Blog should have the same, or should it be distributed?

Secondly what about the Descriptions? Do they not matter? As far as i understood we are talking about the Metadata until now.


#1405 2010-08-18 05:35:31 Dan Richmond

The best way would be to distribute them and optimize each page for some 3-5 keywords.

As for meta description - that page element is not taken into account by Google while ranking your site anymore, however a meta description is displayed in the search results' pages under the URL. So you need to make sure there is a nice text in the meta description in order to increase your click-through rate.

#1414 2010-08-18 09:27:04 rock´n box

Hi Dan, metadescription was clear. But are metatags in a Joomla site taken into account by Google? I mean if i do not want to rewrite the whole text, i can only use metatags. Or am i wrong?

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