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1.3 Making Your First Ranking Report

I know you already have a massive list of great keywords, and it′s good enough to start with. Still, there′s yet another thing to take care of now. I mean, there must be a way to see how well your site is doing. How are you going to check your progress?

Some will ask, why check it at all? But how can you know for sure that you′re doing the right thing, if you don′t have good evidence?

Any check is an impulse to the subconscious that forces you to do better. A real–life example comes from sports: after sportsmen start evaluating their results regularly, their achievements jump 20% up — and this is just because of measuring success, all else is done the same way!

In SEO, the traditional solution is to make keyword ranking reports at least once a week. (I do it daily, though. With the software I use, it′s a minute′s business.)

Now look at your watch. It looks like it′s high time for your first ranking check :–)

Option 1: Measure keyword rankings with your own hands

Here′s a way to do it manually: type in a keyword in the Search Engine where you wish to check the ranking, then find your site in its result pages and check what place it′s on. In our case, the website is on the 21–st position.

Checking Google rankings manually Checking Google rankings manually

Pretty boring, I know. But you can automate part of the work — here′s a quick list of free resources to use for evaluation of your keyword rankings:

What′s good about them? They′re simply free and good enough!

What′s bad, then?

First of all, they only check positions in, Yahoo! and Bing. So if you need, say, to check rankings in, or — then do all the job manually, or use the Rank Tracker tool I describe further.

And another thing. Well, they just won′t remember you. If you come after a month to make another check, you′ll have nothing to compare with. You can only keep your previous results yourself, if you invent a way to do so.

Also, most of these free resources require Yahoo! and Google API keys. This makes the work inconvenient, because API keys put certain limitations on the number of queries you can perform.

Search Engines do not want multiple or automated queries (and SEO work is impossible without them), so they require API keys — it′s like an allowance to query Search Engines.

Still there′s a non–free Rank Tracker tool, which not only checks your rankings instantly, but also shows your progress and doesn′t necessarily need a Google API key — so it′s great to evaluate your work.


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#881 2009-12-28 07:54:54 Paul Watchorn

I decided to have a quick look at the tool.

Big mistake! So what is all that about then? After half a dozen dead end links, it seems that I need an API key to use the tool, but I can’t have one?

So I am a little concerned about Rank tracker. Does it work without the API? It’s just that the book says ‘doesn't necessarily need a Google API key’ Not ‘doesn’t require one’

#1183 2010-04-21 06:12:27 Dan Richmond

It works perfectly without an API, just enable the search safety settings to avoid having your IP temporarily blocked.

#796 2009-12-07 04:02:05 Ken Taylor

"after sportsmen start evaluating their results regularly, their achievements jump up 20% — and this is just because of measuring success, all else is done the same way!" quote from lesson.

Very true. To me this fits the "Ready! Fire! Aim!" Nothing is a better educator than experience from "doing it-Fire" and then stepping back and see what happened so you can "Aim" better next time.

#528 2009-10-16 08:06:33 Dan Richmond

<b>@Vikash Garg</b>

Seems like I'm not getting what you mean... Please could you explain it better?

#191 2009-02-03 19:01:04 Laus Sorensen

I agree!

Tracking my rank has - if nothing else - mad me work harder. Sort of a competition with myself :-)

#1490 2010-09-05 10:32:27 Ivo Ignatov

I like the way you guys think!

#25 2008-08-01 13:27:10 Wade Weston

I think this is absolutely on the money! Tracking success i.e. focusing on success breads success, it is the "Law of Attraction" or what some call "The Secret." And Rank Tracker, I think, is the cream of the crop. I use it everyday to to check my ranking and keep me focused on what I need to do.

Great book btw...

#3268 2012-06-29 15:36:09 Martin Spasskellner

I spend a lot time on comparing as well, I use and i would never miss it.

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