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Option 2: Harvest quality keywords in a matter of minutes

As I promised, here′s the simple and short way to get as many great keywords as you wish.

Rank Tracker box

There′s a tool called Rank Tracker that′s great for working with keywords. The module I particularly like is keyword suggestion. Rank Tracker also checks website positions by keywords with a lot of details, to see how they change over time — and does much more. But we′ll need that a little bit later. And right now, we′ll need the keyword suggestion feature the most

So here′s where you find Rank Tracker:––tracker/.

You can trust the software I recommend here 100%, for I not only used it thousands of times. I truly took part in its development, consulting the Link–Assistant.Com team all way through. So these tools are also products of my SEO experience. Hundreds of SEO companies and thousands of individuals all over the globe use this software. Many of my clients do part of the job themselves, with the tools I recommend. And believe me, these development guys know how to keep all their users happy!

First, download Rank Tracker and install it on your computer. What you′ll do now is:

Get a long list of keywords at a couple of mouseclicks

Run the tool and click the New button to create a new project. Rank Tracker will ask you to enter a URL, so enter your site′s URL.

Enter your website′s URL Enter your website′s URL

Then choose Search Engines to apply (in fact, you can click any, say Yahoo! — it doesn′t really matter for keyword research).

Select Search EnginesL Select Search Engines

Note that Google, Bing and Yahoo are selected by default. There′s also a filter in the upper right corner using which you may quicker select the preferred Search Engines.

Now you need to enter a keyword to start with. Rank Tracker, being a smart tool, has already found some ideas for me! To extend the list of pre–selected keywords (wedding planning, wedding websites, wedding registry), you should type in any keyword related to your business, l ike I typed in wedding ideas, and Rank Tracker will take a couple of seconds to check your site′s ranking for that word (but I′ll save talk about rankings for later).

Enter your major keywords Enter your major keywords

What you need to do right now is: select your keyword and click the Suggest button in the Keywords tab.

Check rankings button

You can enter a number of generic keywords related to your niche or business. Rank Tracker will use these terms to give you keyword suggestions.

List of "big" initial keywords

The tool will ask you to choose a keyword research method. Choose Google Suggest, and after Rank Tracker stops searching (it can take a while, on the number of keywords you′ve entered and the speed of your Internet connection), you can choose any of the keyword suggestions it offers. I′d recommend you to select all suggested words for now. And later Rank Tracker will let you easily single out the best–quality keywords.

Various keyword research methods Various keyword research methods

As soon as you make up your mind and click Finish, you will see the keywords you chose in the Keywords tab. Now, repeat the same procedure choosing all the necessary keyword research methods like Wordtracker, Yahoo! Search Assist and Ask TypeAhead Search Suggestions.

Your keyword list is getting longer, yeah?

Now let′s

Spy a bit more on your competitors, but now — with the help of Rank Tracker!

A great thing is to find out what keywords your competition is using (really useful, you know, as you can copy their strategy and improve on it!)

Use the Competition Research option for that. It harvests keywords from the meta tags of competing websites (as manual research requires extra time and effort, Rank Tracker will do it for you in a couple of clicks. )

Various keyword research methods Various keyword research methods

Localize the search

Now let′s add some regionally–marked keywords to your list. You′ve probably read above, it′s sometimes very useful to localize your keywords, as people often search for products or services exactly in their own area. So here′s what you need to do now: select some keywords from the list you already have (hold Shift or Ctrl buttons for multiple choice), then click the Suggest button of Rank Tracker and choose the Word Combination option. After that on the left you will see the list of keywords you′ve just selected.

Now your task is to add regional names to your list. Say, if you sell footwear in Michigan and Illinois, type in the names of these two states in the right–hand field. Enter one local name per line. Then click to proceed and after a few seconds you′ll have a list of fairly good regionally marked keywords.

Broaden your keyword list

Now I guess, you′ve gone through the Rank Tracker options and made a massive keyword list. But Rank Tracker still has to do some work for you.

Believe me, you still can add to the great keyword list you already have. Return to your list, look at the keywords and choose the ones that are thematically most relevant to what you offer. Select these terms (hold the Shift or Ctrl buttons for multiple choice), and hit the Suggest button once again

Now, if you repeat the procedures for finding keyword suggestions, you′ll add more straight–to–the–point keyphrases to you list. Thus you′ll have enough reasonably precise search terms to choose from.

DO IT NOW! Make a massive list of keywords and keyphrases for your website in Rank Tracker, and copy them all into a column in a spreadsheet (ex. Excel).

So what do we have at the moment? A huge list of keywords, all you could find. Well, you must be proud, thinking how big it is. Now here′s the confusing but funny thing: you won′t need most of this list! The time′s come to think of keywords′ quality. As a next step, we′ll shortlist your keyword suggestions.


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#1345 2010-07-08 16:59:16 Shoaib Abdullah

Hi Dan,
First, I give you thanks for creating this guide.
I have a blog on "How to" model. I write there on various niche post and there are no only single niche. Hence, how can I finish my keyword researching?

#1349 2010-07-09 08:01:59 Dan Richmond

Choose keywords separately for every page, and optimize each posting. That is all that can be recommended I guess.

#1343 2010-07-05 13:13:43 Mel Dominguez

Hello Dan. Thank you for this amazing book btw. It's great!!

I was wondering while using the Rank Tracker tool; when you are doing keyword research and are getting suggestions for your keywords, you will get your KEI, but it is different when you choose the type of search like broad match, phrase match or exact match. I was taught before that it's best to consider phrase match instead of broad match, because you will have more targeted keyword phrases, but is that true? When you get a KEI based on phrase match searches, is that a better KEI than the one you get with broad searches? what type of search type do you suggest we should pick when checking for the keyword's KEI? And what would be the difference among all of them? Thank you very much Dan.

#1350 2010-07-09 08:05:09 Dan Richmond

KEI is a relevant value, so it depends on your choice only, which type of match you are using. You will need to compare KEI between the words anyway. I would use phrase or exact for my research.

#1326 2010-06-20 01:31:08 Jack O'Ryan

Hello Dan,
Great stuff BTW..I really appreciate it!

In Rank Tracker, you say to first put in my url, What if you don't have a website up as you are waiting to do your keyword research first before you buy your domain name?
Thanks so much

#1333 2010-06-24 08:08:52 Dan Richmond

Well if you're interested in keyword research only, then just start the project for any URL, Google or Apple, whatever you pick, and skip the rank checking clicking "stop" or "finish" :)

#1318 2010-06-15 09:39:43 Ben Lovegrove

I think my problem is I have several sites that are similar in content, so I tend to confuse one site with another. The trick is to stick to one site at a time and give it my full attention.

#1220 2010-05-02 11:40:57 Patrick Lemaire-Tabountchikoff

Hi everyone,
Very helpful Guide, thank you for that, I really appreciate.
Questions about some specific characters found in west-European languages.
First all all, we cannot use "wordtracker"
For example: let say that the French keyword I am looking for is: magnétisme - we know that French people type "magnetisme" in, with and without accent,(I mean magnetisme or magnétisme) and the result in is different.
Therefore I need to get top position for the two versions of that word.
My question is, how Google treat theses words? and does SEO PowerSuite can handle this?
If you could help me to overcome this situation.
Nice day to everyone

#1221 2010-05-04 10:41:01 Dan Richmond

Yes, Wordtracker is applicable only to the USA market pretty much. You can use Google AdWords for our research.

Google treats these words as two different words (as you can tell by the different results). SEO PowerSuite supports all the characters and treats them the same way as the search engines do, because the tools extract data directly from the search engines.

#1222 2010-05-04 12:46:43 Patrick Lemaire-Tabountchikoff

Hi Dan,
I really appreciate your answer.
So if I understand, do I need to make two pages, one that stand for "magnetisme" and the other one for "magnétisme" ? If I want to get top positions both for two of them ?
Thank you again

#1322 2010-06-16 10:17:56 Dan Richmond

It's fine to optimize a page for up to 3 keywords, so you can have these two keywords all on one page.

#1033 2010-03-01 16:41:05 warren kirkpatrick

I downloaded the free version but haven't downloaded the full version cant really afford it so there is probably alot of features i am missing out on which is a pity but if i make some money from this book by applying the techniques to my blog then i will def invest in the software.

#1036 2010-03-02 05:26:02 Dan Richmond

Hi Warren,
of course the full version offers you more features, but even in the free version SEO PowerSuite will be definitely useful. Don't miss backlink research in SEO SpyGlass, that's one of the greatest possibilities of SEO PowerSuite.

#988 2010-02-01 10:40:37 Ben Neale

Thanks Dan,

Turns out I had a significantly older version of the software. I've just upgraded to the latest version, and it has a raft of new sources, including the Google Adwords tool. Excellent!

#977 2010-01-28 11:15:27 Dan Richmond

@Ben Neale

Ben, there was an algo change, but the software has already been adjusted. Please restart Rank Tracker to get it auto-updated and Google Suggest will work.

#958 2010-01-22 11:00:45 Ben Neale

Hi Dan,

I'm just working through this exercise. It works for Wordtracker, Yahoo and Ask Typehead. However Google Suggest keeps returning no results, regardless of what I put in. Any ideas why this might be?


#955 2010-01-22 10:07:07 Marvin Chapman

Great book, and nice tips. Had never thought of getting help from my competitors.

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