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SEO Certificate


Introduction to your SEO guide

Hi, I′m Dan Richmond, and you′re about to get hold of my break–through SEO in Practice guide. I stay online 24 hours a day, so sure, I know today′s situation with SEO books. There′re just so many of them!!! And yes, I know someone may be skeptical. But I may ask SO WHAT? I′m serious about making this book the best practical SEO guide ever, and here′s the only way to prove this: check how it works.

So right now, in the book′s introduction, I′ll just try to answer the important questions you might ask me before you start. And then we′ll get straight to action.

Firstly, here′s a couple of words about why I wrote the book.

For ten years I′ve been a professional SEO, I worked out winning strategies using the try and error method. Now I believe I′m expert enough to put the best of my experience into a practice–oriented SEO guide.

I′ve seen hundreds of clients, and you can take my word: each day, they keep asking the same things. And after 10 years in SEO I know this for sure: the main question here is not what it′s about. It′s definitely


Now tell me honestly, among the hundreds of SEO books on the Internet, did you see any that teaches the exact simple steps to get to the top? So take me for a humbug if you like, this tutorial is unique. It answers the "what–should–I–do" questions my clients keep asking me for years.

I know you also have some general questions about SEO. Same thing, I answered them a million times and now′s yet another one.

The first problem you have to solve at once is:

To SEO or not to SEO?

If you check it on the Web, you′ll find there′re other ways to get traffic ( = visitors ) to your site and thus to make money. Say, pay per click campaigns (PPC) like Google AdWords, Yahoo! Search Marketing, or Bing Ads.

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain.

SEO is different, in terms of investment and effect. First you pay (and all of us SEOs know that real optimization costs are not that big), and some months later you start getting dramatic results. Yes, SEO pays for itself hundreds of times better, in the long run.

The amount of traffic that SEO may bring you is unlimited. You′d simply go bankrupt trying to get as many visitors with PPC campaigns.

Read what happened to one of my clients: in March 2006, they launched a new online gift store. At once, they started a PPC campaign and spent about $40,000 within 3 months. In return, it only brought $28,000.

At the same time in March, I started an SEO campaign for them. All in all, it cost less than $14,000 (including my charges, which are quite big). And, by December 2007, the estimated gain from SEO was $122,000, which is 4.4 times more than Pay Per Click could bring.

As you can see, even if you pay an expert to optimize your company′s site, this pays for itself dozens of times over! And if you do SEO yourself, your costs are so small, and your profits can exceed them by not even dozens, but hundreds of times!

Thus an ideal solution is, go ahead with SEO, and launch a PPC campaign at the same time, to get some traffic from it before your SEO efforts start bringing you real money. And remember: PPC brings pennies, compared to what you get with SEO.

The second question is,

Should I do SEO myself, outsource it to a freelancer, or pay an SEO company to do it for me?

What if you hire a freelancer?

Firstly, you can never trust he′s doing it right.

What if he goes the wrong way and your site gets banned? How are you going to control an outsourcer? Moreover, he will ask for a fat sum.

Read this Search Engine optimization guide, and you′ll know how to check what a freelancer′s doing at any moment and what it′s really worth.

An SEO company will charge a lot

(When I say a lot, I mean it!)

And, if you trust them to start your SEO campaign from scratch, they will do exactly the same things you can do with this book, or even less — but you′ll have to pay thousands of dollars, monthly.

Now, please think of yet another thing: my clients′ businesses gained over $37,000,000 due to web promotion. And believe me, the best part of these 37 mln could have been made without my assistance, had my clients read this book.

Read this SEO guide, and I′ll be sure that you′ll never pay an SEO company more than they deserve.

DIY is free, but requires knowledge and time.

Yet with this book in your hands, you′ll get all the knowledge you need. And it′ll save you a lot of time, firstly, because you don′t have to educate elsewhere, and secondly, because it teaches you to make abundant use of SEO tools that make it hundreds of times faster.

And, it′s not at all hard. All strategies I provide here were devised for real–world clients in order to earn real–world money. And here′s my word: to make a boom of sales, you need the simple universal things I teach here.

Call it a schedule, a manual, or whatever — this book is like taking you by the hand and guiding you, step by step, up to the point when you break a bank with your site.

Here′re four curious facts about web search:
  • When Internet users look for information, services or products to buy, more than 8 out of 10 rely on Search Engines, not simple surfing.

  • 85% of these searchers don′t click on paid links.

  • 63% of links that are naturally displayed at the top of Search Engines get clicks.

  • Being naturally found at the top (due to SEO, not to payment) converts 30% higher ( = brings 30% more money).

So here′s my idea:

as long as you start, do SEO (whichever way you like), and use this book. Mind it, with this guide you′ll be in fact doing things a professional SEO would do — and it′ll turn out easy and free!

After that, when your site is flourishing, you can afford to pay for very sophisticated SEO tricks. Yes, a grown–up site may need personal approach. So that will be the right time to hand it out to SEO experts (of course if you find that necessary).

One more thing we have to discuss now:

Who can do SEO or Who is this book intended for?

The short answer is: everyone. Anyone who could be my client will save a fat sum and gain much more — all with this book.

And among my clients, there were medical centers, financial consultancies, music shops, wildlife refuges and what–not. I knew a guy who was selling pottery on the web and a woman who founded an Internet community for people with lung cancer, a young lady who had an online art gallery and two brothers who owned a transportation business.

Thus if you have a website, you′ve come to the right place. And, it′s time to see how you can make it work, free of charge!

Now you′re mere seconds away from getting the first portion of my instructions.

So don′t delay, get down to your SEO guide right now, and push your website to the top!


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#250 2009-04-02 12:43:16 Donna Goodman

Hi Dan,
I have built four main websites from scratch and 23 Squidoo lenses. In the beginning I spent hours and hours trying to learn, what I thought would make my websites be successful. Well here I am Six years later and still learning, so thank you very much for the invitation to learn, and I am looking forward to see what you have to teach.


#248 2009-03-31 08:39:16 Dan Richmond

<b>@ted costa</b>

Ted, as far as I can see you have no HTML knowledge at all so you will either need a webmaster or link building software like LinkAssistant (I'm talking about it in Part 5).
In LinkAssistant you find partners automatically and then generate a link directory (a special page for your website, with links to your link partners) and upload it to the web server staright from LinkAssistant (so that it can be seen on the Web). With LinkAssistant setting up links is easy and does not require HTML knowledge at all. Here is where you can learn more about <a href="">LinkAssistant link building software</a> and download the free version. And here is where you can <a href="">get LinkAssistant in a bundle with other useful SEO tools</a> saving a pretty sum.

#242 2009-03-27 20:58:11 ted costa

Hi Dan,

Like this book.

I was reading your link section and noticed that I did not know or see how to do the links. That is once you get them how do you install the link in your website (is there an easy way?). If there is specifically how do you do it? Can you put a 2 link in a 5 link place (not that you would want to but what if you did?).

Ted Costa

I was impressed about how to find a link and how to find the right links.

#241 2009-03-26 08:31:27 Dan Richmond

<b>@Ted Costa</b>

Thanks for finding my SEO book and following its advice!
I wish you success in your noble activities.

#238 2009-03-24 23:48:44 Ted Costa

What I have read and tried so far following your advice on keywords in magnificant. Truely you make this easier than I ever thought. I am looking forward to getting the certificate and finishing the course. During this time I will refer clients to you that come my way.

I took this course to help a 100 year old restaurant in Portland, Oregon keep from folding. The new generation owners are missing the ball and I want to help them. They have a website but no optimization and they are getting trampled by two national chains. Hopefully I can help them and your advice along the way would really help.

Ted Costa JD
Portland, OR

#225 2009-03-16 11:08:56 Dan Richmond

<b>@Carl Erling:</b>
All this data was taken from Jupiter Research Corporation reports. (Sure it's been some time since SEO in Practice is online, so the data is getting older every day. Anyway the importance of search engine optimization is only growing.)

#223 2009-03-15 07:18:51 Carl Erling

Hallo Dan,
thanks for the SEO book. I just started reading but
was surprised right at the beginning (here) that you state
facts and statistics without naming sources.
How can one trust anything if there is no info about
from WHEN those information is, and HOW they were
generated and by what (hopepfully) independent firm.

I would really appreciate if you could add this info to
your "facts" sheet so that I can actually use this interesting
information when I talk to my web design clients.

#221 2009-03-13 11:49:34 Dan Richmond

Guys, thanks for your niceties! Part 6 is coming in next to no time. I'll be sending notifications as soon as it goes online.

#214 2009-02-26 07:58:54 Dan Richmond

James, it is not included in the 6th chapter yet but as the book develops I'll be adding more materials. Thank you for suggesting this topic.

#213 2009-02-25 21:11:13 James Johnson

thanks for the definition, will you be including any info on silo structures etc?

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