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Introduction to your SEO guide

Hi, I′m Dan Richmond, and you′re about to get hold of my break–through SEO in Practice guide. I stay online 24 hours a day, so sure, I know today′s situation with SEO books. There′re just so many of them!!! And yes, I know someone may be skeptical. But I may ask SO WHAT? I′m serious about making this book the best practical SEO guide ever, and here′s the only way to prove this: check how it works.

So right now, in the book′s introduction, I′ll just try to answer the important questions you might ask me before you start. And then we′ll get straight to action.

Firstly, here′s a couple of words about why I wrote the book.

For ten years I′ve been a professional SEO, I worked out winning strategies using the try and error method. Now I believe I′m expert enough to put the best of my experience into a practice–oriented SEO guide.

I′ve seen hundreds of clients, and you can take my word: each day, they keep asking the same things. And after 10 years in SEO I know this for sure: the main question here is not what it′s about. It′s definitely


Now tell me honestly, among the hundreds of SEO books on the Internet, did you see any that teaches the exact simple steps to get to the top? So take me for a humbug if you like, this tutorial is unique. It answers the "what–should–I–do" questions my clients keep asking me for years.

I know you also have some general questions about SEO. Same thing, I answered them a million times and now′s yet another one.

The first problem you have to solve at once is:

To SEO or not to SEO?

If you check it on the Web, you′ll find there′re other ways to get traffic ( = visitors ) to your site and thus to make money. Say, pay per click campaigns (PPC) like Google AdWords, Yahoo! Search Marketing, or Bing Ads.

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain.

SEO is different, in terms of investment and effect. First you pay (and all of us SEOs know that real optimization costs are not that big), and some months later you start getting dramatic results. Yes, SEO pays for itself hundreds of times better, in the long run.

The amount of traffic that SEO may bring you is unlimited. You′d simply go bankrupt trying to get as many visitors with PPC campaigns.

Read what happened to one of my clients: in March 2006, they launched a new online gift store. At once, they started a PPC campaign and spent about $40,000 within 3 months. In return, it only brought $28,000.

At the same time in March, I started an SEO campaign for them. All in all, it cost less than $14,000 (including my charges, which are quite big). And, by December 2007, the estimated gain from SEO was $122,000, which is 4.4 times more than Pay Per Click could bring.

As you can see, even if you pay an expert to optimize your company′s site, this pays for itself dozens of times over! And if you do SEO yourself, your costs are so small, and your profits can exceed them by not even dozens, but hundreds of times!

Thus an ideal solution is, go ahead with SEO, and launch a PPC campaign at the same time, to get some traffic from it before your SEO efforts start bringing you real money. And remember: PPC brings pennies, compared to what you get with SEO.

The second question is,

Should I do SEO myself, outsource it to a freelancer, or pay an SEO company to do it for me?

What if you hire a freelancer?

Firstly, you can never trust he′s doing it right.

What if he goes the wrong way and your site gets banned? How are you going to control an outsourcer? Moreover, he will ask for a fat sum.

Read this Search Engine optimization guide, and you′ll know how to check what a freelancer′s doing at any moment and what it′s really worth.

An SEO company will charge a lot

(When I say a lot, I mean it!)

And, if you trust them to start your SEO campaign from scratch, they will do exactly the same things you can do with this book, or even less — but you′ll have to pay thousands of dollars, monthly.

Now, please think of yet another thing: my clients′ businesses gained over $37,000,000 due to web promotion. And believe me, the best part of these 37 mln could have been made without my assistance, had my clients read this book.

Read this SEO guide, and I′ll be sure that you′ll never pay an SEO company more than they deserve.

DIY is free, but requires knowledge and time.

Yet with this book in your hands, you′ll get all the knowledge you need. And it′ll save you a lot of time, firstly, because you don′t have to educate elsewhere, and secondly, because it teaches you to make abundant use of SEO tools that make it hundreds of times faster.

And, it′s not at all hard. All strategies I provide here were devised for real–world clients in order to earn real–world money. And here′s my word: to make a boom of sales, you need the simple universal things I teach here.

Call it a schedule, a manual, or whatever — this book is like taking you by the hand and guiding you, step by step, up to the point when you break a bank with your site.

Here′re four curious facts about web search:
  • When Internet users look for information, services or products to buy, more than 8 out of 10 rely on Search Engines, not simple surfing.

  • 85% of these searchers don′t click on paid links.

  • 63% of links that are naturally displayed at the top of Search Engines get clicks.

  • Being naturally found at the top (due to SEO, not to payment) converts 30% higher ( = brings 30% more money).

So here′s my idea:

as long as you start, do SEO (whichever way you like), and use this book. Mind it, with this guide you′ll be in fact doing things a professional SEO would do — and it′ll turn out easy and free!

After that, when your site is flourishing, you can afford to pay for very sophisticated SEO tricks. Yes, a grown–up site may need personal approach. So that will be the right time to hand it out to SEO experts (of course if you find that necessary).

One more thing we have to discuss now:

Who can do SEO or Who is this book intended for?

The short answer is: everyone. Anyone who could be my client will save a fat sum and gain much more — all with this book.

And among my clients, there were medical centers, financial consultancies, music shops, wildlife refuges and what–not. I knew a guy who was selling pottery on the web and a woman who founded an Internet community for people with lung cancer, a young lady who had an online art gallery and two brothers who owned a transportation business.

Thus if you have a website, you′ve come to the right place. And, it′s time to see how you can make it work, free of charge!

Now you′re mere seconds away from getting the first portion of my instructions.

So don′t delay, get down to your SEO guide right now, and push your website to the top!


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#2565 2011-12-23 21:46:56 Internet Marketing

First of all thanks for your SEO guidelines. All these tips are seeming very valuable for me. I'm looking forward to further reading. Very nice examples are given and in great detail revealed. Thank you!

#2559 2011-12-21 07:55:43 Nunu Digital

Just started reading this today. At a quick glance, it looks quite good and goes fairly in-depth on some important subjects.

#2558 2011-12-20 23:29:42 Mark Gray

Hi Dan,

Thanks for the book, just started readin gtoday :)

Can you tell me if everythign is relivant even with the Panda and other updatesw Google has made reently? Have yu updated the book to take these into account?



#2548 2011-12-13 04:25:27 babuska miki

Hello Dan,

First of all thanks for your guide. All tips are seeming very valuable.
I look forward to further reading.
I wish to ask one thing that, what is relevance between search result and google page rank. If a websites page rank is higher than competitive website, then would it appear first for similar keywords search on Google?

#2553 2011-12-15 09:11:27 Dan Richmond

Not necessarily. PR simply determines how much authority an outgoing link would bear, but very often pages without high Google PR rank higher.

#2537 2011-12-09 22:21:08 Michael Hartrich

Hello Dan,

I'm a builder and my industry ha been hit hard by the economy. I started a local online network where membership is based upon a real referral:
It's two years old and we have grown to 145 members. Average traffic is 400 visitors every week to a local site. The site gets page one Google results for many of the main keyword terms. I guess I got lucky.

Now that I have become proficient in WordPress I am learning SEO, as I am expanding the guild to neighboring areas. Now that I'm learning SEO I understand how lucky I got because the site has almost no backlinks but gets great SEO.

I found your site via Brad Callen's SEO pages. His software does not work on Macs, and I'm sure as hell not going to buy a WIndows machine. SEO Power Suite works on the Mac, so I am investigating it. I just started reading your book. Thanks! I'm impressed. I'm going to read/study the book first before buying any software.

I like how you do business.


#2554 2011-12-15 09:13:46 Dan Richmond

Thanks Mike! Please contact support if you have any software-related questions, they'll be happy to help you out:

#2487 2011-11-09 16:13:21 Ignition SEO

This a great read even for seasoned 'seo experts'. I now recommend this to people who don't always have money to invest in SEO.

#2485 2011-11-05 02:01:19 Fernando Lachica

I started last January writing articles and finally find my way to blogging. So, I've done my homework studying my way to adsense, blogs, ranks, traffic, SEO, and other facets of online endeavors. Actually, I don't know some other areas of this job.
Thank you so much for letting me in here.

#2481 2011-10-30 19:42:24 Dana Haenner

Anxious to read his guide , I'm fairly well studied and currently challenged by overcoming domain age fcto...that and urls that have exact search term match..would love any suggestions ...many thanks for this guide in advance

#2480 2011-10-30 10:29:11 Jahangir Ahmad


I am very thankful to you for this book. I am very happy to find it and sure to learn a lot from it.

#2474 2011-10-25 08:40:11 Crisis Maven

Yes indeed, after browsing your book I can say you did indeed cover all the pertinent points in a fashion both for beginners and experienced SEO adepts!

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