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3.5 Making the first On-page Optimization Report

Option 1: Find out best on–page practices, by hand

Come on, do it right now. Just use your competitors′ techniques for your own advantage. I′ ve done the same thing, a thousand times, so what do you think, why I insist on it?

Right here, I could put a story telling you:

I started "spying" on my competition in the year of ..., and ... year ago, I used software for that purpose for the first time. All in all, this analysis saved me ... hours that is ... years of life, and it helped me make $.........

But I′ m not telling you all this stuff, because:
1) it′ s just impossible to count;
2) figures don′ t matter here.

This is what matters: It′ s just stupid not to spy!

Now I′ ll tell you how this competitive analysis is done by hand. Try to do what I say, as soon as you′ re reading it. But don′ t rush to count anything you can. Stick to my instructions only.

All right. Say, let′ s count the overall text length and keyword density of a competitor′ s page. Take your major keyword, for example, wedding ideas, and make a search for it in the Search Engine where you want to rank first. Say, Google.

You′ ll see your #1 competition.

Google results for wedding ideas
Google results for wedding ideas

Just click their link to get to the page. As soon as the page is loaded, copy all its text into a new MS Word document. Now in the menu choose Tools –> Word Count to see statistics. Check how many words the page contains, total.

Word document statistics
Word document statistics

Look at the screenshot. On, there are 924 words.

Now click Ctrl+F to search for your term in the Word document (I search for wedding ideas). Select Reading highlight and Find in "Main document", and click "Find next" to see how many times the given phrase is encountered in the document.

Statistics for the words found in the document
Statistics for the words found in the document

In the picture, you see "Word found 8 items matching this criteria"

Indeed, the page uses the keyphrase wedding ideas 8 times.

Let′ s count keyword density for wedding ideas:br 8/924*100% = 0.86%

The same way, you need to check each word from the phrase, like I did. Look at the table:

Keyword Words Total Occurrence Density
wedding ideas 924 8 0.86%
wedding 924 54 5.8%
ideas 924 8 0.86%

Believe me, even this small table is of great value. You know why? Hmmm... Let′ s read it!

What the table says:

"Your top competition is fine with as small as 0.86% keyword density for wedding ideas, but they have pretty high density for the word wedding. So to outrank for the keyword wedding ideas you need to make approximately as much text on the page (1000 — 1200 words) and maintain approximately the same 0.86% keyword density for the whole keyphrase wedding ideas. But try to make density for the keyword wedding as high as 5.8%, and for ideas 0.8%."

And, just like you calculate keyword density for all the site′ s contents, you′ ll need to check it for titles, H tags, alt texts, internal and external links, bold–written sections and other elements.

To calculate keyword density in any element of the webpage, you take the number of keywords present in the element you need, divide it by the total number of words in that element and multiply by 100%.

DO IT NOW! Count overall keyword density of your #1 competitor′ s page.

However, there′ s another way to go.

Alongside many online tools that will calculate keyword density for you, like–density.phtml or a SEO Quake add–on for Firefox, there is software that makes things so much easier!

You know what? I′ ve spent eight years, each day on the Web, losing and winning, figuring out how it all works — to be as bad–ass as I am now and to make the SEO money I have. And you′ ve got this 8–year–worth knowledge right here, right now, and can see how it works, in real time. I even envy you...Honestly! No try–and–error or endless studying, just confidently doing SEO — and raising paychecks. What could be nicer? And these SEO tools...where they all were 8 years ago??? And here′ s the greatest thing for me to know: you′ ve got your best opportunities today to make real money on the Web, much faster than I did, and I′ m happy to point your chances out to you!

Now read what I tell you next, and find out what′ll make your life over a thousand times easier!


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Comments page:
#4618 2017-04-08 12:54:26 Ebony Lorenze

Great share

The most important factor of on-page optimization is relevancy. Relevancy between content and other parts of a website makes easy for google to extract it for a search query more relevant to the content.

#4364 2016-01-15 00:35:32 Anton Shutenko

Thanks for useful article

#3920 2014-12-30 12:35:43 galo sane

Thank you Dan your lessons are highly importance!

#3473 2012-08-17 01:33:37 Gopal Bhat

What the acceptable ratio for density and phrase to make website in top rank?

#3502 2012-09-04 08:27:17 Dan Richmond

Hello Gopan.
You know, there's no such a thing as a ratio for keyword density for websites/pages. This number depends on numerous factors, such as total number of keywords, the niche of your site, what kind of site you have and your end purpose. That is why I would recommend you to keep a close eye on how your competitors' webpages are optimized and how many keywords they use. Take to account how you r main competitors optimize the content of their pages and find a 'golden mean' for your own site.

#3090 2012-06-03 10:41:35 NIfty Tips

after all competitior research is important.I already know this but i am happy to go through the basics again

#2540 2011-12-11 03:44:07 Rommel Turqueza

Hi Dan,
first of all I would like to say thank you very much for sharing us this wonderful work of yours and really help a lot for me. It really moved me because your life's work and your sharing it to the community for free. I am still continuing to read up to this chapter and resting 15 mins after a 1.5 hour of reading and I learned a lot.I have read some ebooks about SEO's too but nothing gives a wonderful tips and tricks like this, truly remarkable experience. Thank you very much. As a token of my appreciation when I receive my paycheck the first thing that I'm goin to buy is the set of books that you offer and I will share it to my family and pass it to generations to come. Thank you very much and God bless. Keep up the good work. -RGT

#2281 2011-07-07 00:01:40 Lou Woo

What is the maximum keyword and minimum keyword density Google will accept in order to rank the page in the top 10 results for a keyword phrase?

#3091 2012-06-03 10:43:19 NIfty Tips

yes hey lou why cant you use the seopowersuite.Because the maxiums you aske actually varries with site

#2078 2011-06-17 13:51:40 Henry KH Sim

Hi Dan,
I clicked the link,and it leads me to the main page. I suppose this is a html website.I see easily 10-12 widget/slider boxes, so I am wondering where we get the 362 words articles from?

#2045 2011-06-03 15:26:30 Travel Club

That is a long process, but necessary. I'm sure your software will solve this long tedious job :)

#1835 2011-02-06 23:00:38 ed pio

how did you copy the text from the website?

what i did was just ctrl + A then paste it to ms office 2007.

Am i correct?

Right now it has 766 words. Is this correct?

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