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Option 2: One click to choose the best keywords

Yes, the time comes to see how keyword software makes the final decision swiftly and gracefully. So I′m anxious to say, it′s already there. Rank Tracker is done with keyword research — and with the choice as well

Let′s have a look. On the right of the keyword tool′s window, find the combo box with workspaces and choose Keyword Research View. Now you can see a column with KEI. In this column, the tool has put a color marker for each word, ranging from green to red.

Keyword Efficiency Index in Rank Tracker Keyword Efficiency Index in Rank Tracker

So, What′s KEI and Why Do We Need It?

As I already told you, KEI, or keyword efficiency index is an SEO know–how. It shows you how good a keyword is for bringing traffic to your site. Or, putting it simple, how much positive effect keywords have on your paychecks.

You need keywords with high KEI. The greener the marker is in Rank Tracker, the better the keyword. So just sort keywords by KEI (click the header of the column), and separate the best keywords from non–worthy ones. And, you can just remove the keywords with bad KEI.

In the beginning choose keywords with 'green' KEI In the beginning choose keywords with "green" KEI

But WAIT! There′s more…

Potential traffic

Rank Tracker does not only let you estimate KEIs in a click of mouse, but also calculates how much visits this or that keyword may bring to your website i.e. how profitable a ranking for a particular keyword will be. Go check the Expected visits tab and make your choices!

Potential traffic Potential traffic

Eventually you′ll be left with 100–130 keywords. First, pay attention to the top 5 ones. You′ll use them a lot to optimize your website. The next 30 will be a good alternative, say, to create variations. Then, the remaining terms are good enough and should be there just in case.

DO IT NOW! Calculate KEI for your keywords, sort them out and choose 5 best keywords, 30 alternative ones, and leave 65 more to create more variations.

Let′s sum it up. You will hardly realize it at the moment, but now you have a list of premium quality keywords that are worth a fortune. As a next step, we′ll check where your site ranks for these words. To put it simple, let′s find our starting point.


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#763 2009-11-14 10:17:17 Andrew Hughes

Hi Dan,

I'm now starting to get to grips with my Rank Tracker software having tired the free version for a month or so. I've been trying to compile a list of key words and use the KEI but I'm having the same sort of problem as a couple of those above have mentioned.

I'm in the UK and I'm trying to get a list of key words for web design in my local area. The results returned mostly say "no data" or "forbidden". This makes the choosing of efficient keywords almost impossible. Do you know why this is happening or how to get round it.

I've posted a ticket to the folks at Link Assistant but their 24hr response hasn't quite materialised yet. Any help you can give would be much appreciated as I need the KEI to work properly to feel sure I'm optimizing for the right keywords.

Andy h

#512 2009-10-08 04:57:23 Dan Richmond

; Thanks Dirk! Looking into it.

#511 2009-10-08 04:36:04 Dirk Weemaes

O.K Dan I have sent out the requested information.
The address given bounced but I added the 'r' ;)

#510 2009-10-08 03:15:21 Dan Richmond

<b>@Dirk Weemaes</b>

Dirk, please email me at with your website URL and keyword list. I'll check what's wrong.

#509 2009-10-06 20:21:36 Dirk Weemaes

for 60 of my keywords the KEI is not calculated because I keep getting 'no data' for the # of searches.
I have repeatedly tried to recalculate the KEI but it does not solve the problem.
Awaiting your news.
Best regards,
dirk weemaes

#413 2009-06-26 09:56:38 Dan Richmond

<b>@Magnus von Bromsen</b>

Right now there's only one more or less reliable online tool that is able to find search volumes for non-English keywords - Google AdWords keyword tool but the developers will need some time to add it to Rank Tracker. As far as I know this will be added in a couple of weeks and as soon as it's ready you will be able to check # of searches for non-English keywords.

#402 2009-06-19 11:49:16 Magnus von Bromsen

This book is good. Very good.
But one question: Where do I find "number of searches" for a word not in english (but in swedish). Rank Tracker reports 0, Google keyword tool "not enough data" and Wordtracker free tool "No result found..."

I can't calculate the KEI without it :(

Regards, Magnus

#391 2009-06-09 12:51:37 George Walker

Wow, this looks really cool. My site at needs help so I will try all your tools and see the results.

#310 2009-04-09 08:04:05 Dan Richmond

<b>@Adam Lavery</b>

Thanks for your suggestion, Adam, I'll pass it on to the developers. But just to be sure it gets on the users wish list drop a comment on the <a href="">Rank Tracker forum</a> I'm pretty sure the feature will be approved and implemented.

#308 2009-04-07 09:15:12 Adam Lavery

That would be cool! But I was thinking more on the lines of manually adding relevance to the list of keywords so the tool results would be more accurate and beneficial.

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