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Option 2: One click to choose the best keywords

Yes, the time comes to see how keyword software makes the final decision swiftly and gracefully. So I′m anxious to say, it′s already there. Rank Tracker is done with keyword research — and with the choice as well

Let′s have a look. On the right of the keyword tool′s window, find the combo box with workspaces and choose Keyword Research View. Now you can see a column with KEI. In this column, the tool has put a color marker for each word, ranging from green to red.

Keyword Efficiency Index in Rank Tracker Keyword Efficiency Index in Rank Tracker

So, What′s KEI and Why Do We Need It?

As I already told you, KEI, or keyword efficiency index is an SEO know–how. It shows you how good a keyword is for bringing traffic to your site. Or, putting it simple, how much positive effect keywords have on your paychecks.

You need keywords with high KEI. The greener the marker is in Rank Tracker, the better the keyword. So just sort keywords by KEI (click the header of the column), and separate the best keywords from non–worthy ones. And, you can just remove the keywords with bad KEI.

In the beginning choose keywords with 'green' KEI In the beginning choose keywords with "green" KEI

But WAIT! There′s more…

Potential traffic

Rank Tracker does not only let you estimate KEIs in a click of mouse, but also calculates how much visits this or that keyword may bring to your website i.e. how profitable a ranking for a particular keyword will be. Go check the Expected visits tab and make your choices!

Potential traffic Potential traffic

Eventually you′ll be left with 100–130 keywords. First, pay attention to the top 5 ones. You′ll use them a lot to optimize your website. The next 30 will be a good alternative, say, to create variations. Then, the remaining terms are good enough and should be there just in case.

DO IT NOW! Calculate KEI for your keywords, sort them out and choose 5 best keywords, 30 alternative ones, and leave 65 more to create more variations.

Let′s sum it up. You will hardly realize it at the moment, but now you have a list of premium quality keywords that are worth a fortune. As a next step, we′ll check where your site ranks for these words. To put it simple, let′s find our starting point.


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#5033 2021-01-30 12:16:07 seo services in islamabad SEO GURU

good article

#4525 2016-10-21 03:54:39 Desarrollo Web

Thank you for this information. But since september 2016, we don´t have the # of searches because of changes inside of keyword planner. Do you know if there is another way to get this data?
Thanks a lot!

#4527 2016-10-21 04:11:09 Dan Richmond

Yes, indeed, the changes in Google Adwords Keyword Planner no longer let you see the exact search volume. But we will try to introduce our own custom solution soon that will let you see approximate volume numbers for keywords.

#4529 2016-10-21 06:01:34 Desarrollo Web

Great news!! I am looking forward to know your own custom solution. Thanks a lot!

#4473 2016-08-11 03:13:32 Thien Pham

The great interface. I love it.

#4346 2016-01-14 22:59:31 Anton Shutenko

Useful article.

#4340 2016-01-14 06:30:43 Dora Games

Very Good. Thank So much.!

#4339 2016-01-14 06:24:55 zy cra

I just wanted to say thank you for sharing a great information and useful. it really necessary and timely for me at this time. I've read a lot of blogs and visit but they made me feel boring. Your article made me feel strange and fascinating it attracted me. I wanted to share this information with my friends on the social network facebook.!

#3942 2015-01-11 07:25:06 Ideamax SEO in Bulgaria

Which indicator should pay the most attention? Expected visits?

#3946 2015-01-11 23:20:58 Dan Richmond

Both factors are important. Expected visits is a more refined representation of KEI and the potential of a keyword

#3921 2014-12-30 23:45:05 Federico Alvarez

Hi Dan! If I have a website with two branches of different products (eg sale of computers and sale of smartphones) do you recommend in RankTracker doing two projects keywords separately? I mean, one for computers and one for smartphones? or all toghether in one project? Thanks!!

#3922 2014-12-31 01:03:10 Dan Richmond

If you have the same site for both computers and smartphones then you can track all your keywords under one project, no need to create 2 separate projects.

#3816 2014-06-12 09:14:39 Huz 10

help me, am looking for tools to analyze keywords, luckily read a great article

#3827 2014-06-12 22:42:04 Dan Richmond

Rank Tracker is exactly the the right tool to analyze keywords )

#3815 2014-06-12 09:08:44 Hopy Games

good article, sharing information is useful to me, thanks for sharing

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