Make meta keywords and meta description tags

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And what's in fact a meta keywords tag?

It's a special tag that's supposed to be like a brief list of your page's most important topics. Normally, using these special meta tags, you make a list of the most valuable keywords on your site. These words're called meta keywords.

Making meta keywords tags, you ease the robots' job — telling them where to look. And, though Search Engines themselves do not think too much of meta keywords, they still help your SEO efforts a lot, for instance when you submit your site to directories (we'll do this in the next chapter, Chapter 4: Getting on the move: where your link building starts). In brief, meta keywords tags just help non-human visitors (and believe me, these are not only Search Engines' robots) concentrate on the most important things.

Here's a real-life parallel. Say, I'm thinking of buying a Cadillac Escalade, and a dealer gave me a brochure. Though I'm mostly interested in the engine power and volume, fuel consumption and CO2 emission, to find it, I'll have to look through the whole thing. And, if they'd put what I need at the very first page, it'd save me a lot of time.

And, if I were a robot, and the brochure a web page, I'd love those technical things put into a meta tag.

In fact, meta keywords aren't that terribly important, still they can make your rankings somewhat higher. So come on, make a meta keywords tag for your landing page.

Here's how this tag looks like:
<meta name="keywords" content="keywords,keyword,keyword phrase,etc.">

No human being will see this list on your web page, as it's just a message to the Search Engine's crawler.

Here's an example of how a meta tag might look for http://www.weddingchannel.com
<meta name="keywords" content="wedding, weddings, wedding gifts, wedding ideas, wedding cards, wedding flowers, wedding Australia">

Now, meta description tag. This kind of tag is used to give a brief description of your site. What you see below the links on Search Engines' results pages is quite often the site's meta description.

A page's meta description displayed in Google

Here's how the tag for meta description looks like:
<meta name="description" content="Brief description of the contents of your page.">

There are two basic things meta description should be made for:
Firstly, for Search Engines' robots it makes use of good keywords and looks attractive.
Secondly, real people read a meta description, and they decide if they want to click a link and go to leave some money on your site.

So here's what you need to do: stuff your meta description with keywords, though reasonably, and make it look like an irresistible invitation to your web page.

Want some examples? Here's where guys have done a good job:

Here's an example of how a description can be written:

<meta name="description" content="Get fantastic wedding ideas, best wedding gifts, nice cards, all kinds of wedding flowers and any wedding accessories for weddings all over Australia.">

Now look what the report says about keywords density and description length. For your site, make it as close to what's recommended in WebSite Auditor, as possible. And, like you did with the page title, make meta keywords and description tags available online.

Advice for writing meta keywords and meta description of your page

DO IT NOW! Write meta keywords and meta description tags and upload the changed pages to your web server.

Previous: Tune up the landing page

Next: Write gripping content

 

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