Step 2. Search for details

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Now let's see which of the partners you just found are worth your time. Take a look at the link quality factors that I enumerated.

Relevance of your and your partner's site

For example, if your site sells baby clothes, a relevant sphere might be baby food. After you used LinkAssistant to search for sites that are about baby food, the list of suggested partners will certainly be relevant to your own website.

If you use other partner search methods, depending on your settings, websites found by LinkAssistant either match your keywords, or link to your competitor's site etc. Therefore, chances are huge, no matter which method of partner search you use, LinkAssistant will come up with websites maximally relevant to yours.

Right anchors

You can specify the anchor text that you'd like partners to use in the link pointing to your site, so that you're sure your backlink brings you real value.

Here's how you do that:

Go to Preferences -> Partner Management -> Anchors Settings.

Anchor texts management facility in LinkAssistant

I already told you in earlier chapters, it's good if your anchors for links slightly differ — this way it looks more natural to Search Engines.

The more different anchor texts you have, the better Search Engines will like your links.

Here in Anchors Settings you can specify an anchor for a partner, create new anchors and delete old ones — whatever you need to draw maximum benefit from your link texts.

In anchor texts, use the keywords you're optimizing your page for, but make them vary a bit.

Like here:

Shoes for men in London
Shoe store for men
Shoes for men for all occasions
London — male shoes
Male fashion shoes

Use the list where you divided your keywords by portions (we did that in Chapter 3). For example, this is what we made for wedding ideas:

If the first group of keywords is for your first landing page, you'll specifically target wedding ideas — and use it in your anchor texts. The rest of the keyword phrases in the first column: wedding ideas flowers, wedding ideas pictures, wedding ideas Australia and so on will work to create variations. Plus, don't forget you've got an even bigger list of keywords for more diverse anchors.

Good context for links

Here under good context, we don't mean the whole page. It's the text that stands close to the link — and quite often that's the text called description. It accompanies the link and tells people and Search Engines what kind of page the link points to.

Here's an example of a link with a description:

It's good if your link partners provide backlinks with descriptions containing your keywords, like in the example above. And that's where LinkAssistant helps again.

Go to Preferences -> Partner Management... and choose Anchors Settings...
Click the Edit button and besides the anchor, you'll see the full description of the link, as it will be sent to your link partners when you ask them to put this link to you.

The program tries to fetch the description from your webpage automatically, but you can edit it to your liking without any problem.

Editing anchor text in LinkAssistant

One more point: just like with anchor texts, it's great to vary your descriptions as well. This also helps you make your links look natural. LinkAssistant lets you vary your descriptions along with your anchor texts, so don't miss this opportunity!

Make several different descriptions stuffed with your keywords.

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