Tip 6: Bring link bait into play
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Once you're done with directories, articles, press releases, etc., you need to start thinking link bait not link building.
Link baiting has been a recent buzz on the Web — and this is one of the trendy things I promised you. That's about creating something that inspires other people to link to it. What do you need that will work as a link bait? The answer is easy: you need stunning content that people naturally want to link to — not because you ask them to. They can pass it to each other through emails, link to it via a Web page, a blog, a social bookmark site, tagging site, e–zine, newsletter or any other method that tells others about the bait.
It's much about being creative. Doing something people will want to tell each other — and putting your link in it. Quite often, your idea will get a life of its own — and start to spread like a virus. Everyone wants to see it, and when they do, they all want to share it.
When I was at junior school, a boy studied with me who was telling unbelievable stories. Whatever one was talking about, Steve always had a story about "how I did something and what happened". Once he said he drove a police car — and we were only 7! After that everyone wanted to be friends with the boy–who–drove–a–police–car. And though now we all realize this was fiction, back at that time, Steve was the coolest guy to hang out with — due to his stories that worked like a "link bait".
There're billions of examples of link bait to be found on the Web, generating huge traffic. I'll show you just a few:
Grab the famous Coke/Mentos video:
http://www.eepybird.com/dcm1.html
Check an article about funny place names:
http://www.drivl.com/posts/view/851
Or see how much caffeine is enough:
http://www.energyfiend.com/death-by-caffeine/
Want some link baiting hints? Though it's totally up to you to think of something unusual and grab everyone's attention, but sure I can give you some good tips. So what can you do to make a link bait? Let's see.
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