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Option 2: Harvest quality keywords in a matter of minutes

As I promised, here′s the simple and short way to get as many great keywords as you wish.

Rank Tracker box

There′s a tool called Rank Tracker that′s great for working with keywords. The module I particularly like is keyword suggestion. Rank Tracker also checks website positions by keywords with a lot of details, to see how they change over time — and does much more. But we′ll need that a little bit later. And right now, we′ll need the keyword suggestion feature the most

So here′s where you find Rank Tracker: http://www.link–assistant.com/rank–tracker/.

You can trust the software I recommend here 100%, for I not only used it thousands of times. I truly took part in its development, consulting the Link–Assistant.Com team all way through. So these tools are also products of my SEO experience. Hundreds of SEO companies and thousands of individuals all over the globe use this software. Many of my clients do part of the job themselves, with the tools I recommend. And believe me, these development guys know how to keep all their users happy!

First, download Rank Tracker and install it on your computer. What you′ll do now is:

Get a long list of keywords at a couple of mouseclicks

Run the tool and click the New button to create a new project. Rank Tracker will ask you to enter a URL, so enter your site′s URL.

Enter your website′s URL Enter your website′s URL

Then choose Search Engines to apply (in fact, you can click any, say Yahoo! — it doesn′t really matter for keyword research).

Select Search EnginesL Select Search Engines

Note that Google, Bing and Yahoo are selected by default. There′s also a filter in the upper right corner using which you may quicker select the preferred Search Engines.

Now you need to enter a keyword to start with. Rank Tracker, being a smart tool, has already found some ideas for me! To extend the list of pre–selected keywords (wedding planning, wedding websites, wedding registry), you should type in any keyword related to your business, l ike I typed in wedding ideas, and Rank Tracker will take a couple of seconds to check your site′s ranking for that word (but I′ll save talk about rankings for later).

Enter your major keywords Enter your major keywords

What you need to do right now is: select your keyword and click the Suggest button in the Keywords tab.

Check rankings button

You can enter a number of generic keywords related to your niche or business. Rank Tracker will use these terms to give you keyword suggestions.

List of "big" initial keywords

The tool will ask you to choose a keyword research method. Choose Google Suggest, and after Rank Tracker stops searching (it can take a while, on the number of keywords you′ve entered and the speed of your Internet connection), you can choose any of the keyword suggestions it offers. I′d recommend you to select all suggested words for now. And later Rank Tracker will let you easily single out the best–quality keywords.

Various keyword research methods Various keyword research methods

As soon as you make up your mind and click Finish, you will see the keywords you chose in the Keywords tab. Now, repeat the same procedure choosing all the necessary keyword research methods like Wordtracker, Yahoo! Search Assist and Ask TypeAhead Search Suggestions.

Your keyword list is getting longer, yeah?

Now let′s

Spy a bit more on your competitors, but now — with the help of Rank Tracker!

A great thing is to find out what keywords your competition is using (really useful, you know, as you can copy their strategy and improve on it!)

Use the Competition Research option for that. It harvests keywords from the meta tags of competing websites (as manual research requires extra time and effort, Rank Tracker will do it for you in a couple of clicks. )

Various keyword research methods Various keyword research methods

Localize the search

Now let′s add some regionally–marked keywords to your list. You′ve probably read above, it′s sometimes very useful to localize your keywords, as people often search for products or services exactly in their own area. So here′s what you need to do now: select some keywords from the list you already have (hold Shift or Ctrl buttons for multiple choice), then click the Suggest button of Rank Tracker and choose the Word Combination option. After that on the left you will see the list of keywords you′ve just selected.

Now your task is to add regional names to your list. Say, if you sell footwear in Michigan and Illinois, type in the names of these two states in the right–hand field. Enter one local name per line. Then click to proceed and after a few seconds you′ll have a list of fairly good regionally marked keywords.

Broaden your keyword list

Now I guess, you′ve gone through the Rank Tracker options and made a massive keyword list. But Rank Tracker still has to do some work for you.

Believe me, you still can add to the great keyword list you already have. Return to your list, look at the keywords and choose the ones that are thematically most relevant to what you offer. Select these terms (hold the Shift or Ctrl buttons for multiple choice), and hit the Suggest button once again

Now, if you repeat the procedures for finding keyword suggestions, you′ll add more straight–to–the–point keyphrases to you list. Thus you′ll have enough reasonably precise search terms to choose from.

DO IT NOW! Make a massive list of keywords and keyphrases for your website in Rank Tracker, and copy them all into a column in a spreadsheet (ex. Excel).

So what do we have at the moment? A huge list of keywords, all you could find. Well, you must be proud, thinking how big it is. Now here′s the confusing but funny thing: you won′t need most of this list! The time′s come to think of keywords′ quality. As a next step, we′ll shortlist your keyword suggestions.

103 comments

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Comments page:
#538 2009-10-20 01:28:09 Everett Patterson

So far so good. Keep up the good work!

Answer
#535 2009-10-19 19:41:30 rana cairo u

i use my website <A href='www.eduroute.info'>www.eduroute.info</a>
and my keywords top ranking but i see that i'm not in the top and don't know how to do this

Answer
#530 2009-10-16 09:09:48 Dan Richmond

<b>@Dirk Weemaes</b>
I'll need to look at the competitor's page to see what you're talking about. Please write to me at dan@seoinpractice.com with your competitor's URL, you website and your keywords.

Answer
#524 2009-10-14 03:08:24 Dirk Weemaes

Hello Dan,
1. am I correct in presuming that the keyword (phrases) we are looking for will be primarily used in the text of the webpage(s) we want to optimize and not in the meta keywords?
2. I noticed that my competitor, having the best ranking for most of the keywords I am after, is using a long list of words in his meta tags, separated by a space rather than by kommas. Moreover each of the keywords appears 2-3 times in the meta keywords; is this a different technique?
dirk weemaes
http://www.sabandari.com


Answer
#458 2009-08-16 14:30:47 Damon Day

I had no idea that I could use rank tracker for keyword research. I used the free version for about 2 weeks and then upgraded so I could get more detailed reports. I was just using the rank tracker to track existing keywords that I was trying to rank on. I am glad I read this page before I stopped and went back to redo my keyword research.

Answer
#443 2009-08-06 22:55:46 Hengke Fan

very good! I have read some information in Chinese from the website : www.seowhy.com

Answer
#428 2009-07-13 09:15:32 Cuc Serban

Hy Dan,
I have a new customer interested in results for a local search engine google.ro
RankTracker is not giving me the number of searches so I can't give him a keyword research report.
PLEASE let me know how can I get this information using RankTracker or any other method.
Thank you very much.
Regards
Serban

Answer
#414 2009-07-02 19:25:02 Ryan Flaherty


<a href="http://www.atsmarketing.com/">Ryan Flaherty</a>


I use the rank tracker all the time it is a great tool

Answer
#405 2009-06-22 05:24:43 Benjamin Wingerter

I really love the RankTracker Wordmixer. And since google suggest is implemented for German keywords i can do a lot of work in less than the half time! It's important to have all tools in one package because you don't have to switch and are able to keep the overview.

Answer
#386 2009-06-05 03:54:02 Dan Richmond

<b>@ Emanuele Longo</b>

> but if my main keyword is "raw milk" and it has KEI=0, I have to ignore it?

No, you should not ignore it. I hate to admit that, but neither Wordtracker nor Keyword Discovery (nor any other tool) are able to provide top-quality data. All of us SEOs hate that but we've gotta use at least what we can have now. WT and KD still remain the most trusted services.

>it would be very strange that someone searches for "latte crudo" (the translation of english "raw milk") on an american/english engine

Why not? I use Google.com to search for words in German, daily.

I didn't check WT or KD for <i>latte crudo</i>, but some non-English words may appear there. Sadly, the story ends if you check <i>latte crudo</i> and it isn't there.

In a couple of weeks the developers will add another tool to check search volume - the one that's used in Google AdWords now. This one will work with non-English words.

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