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Option 2: Harvest quality keywords in a matter of minutes

As I promised, here′s the simple and short way to get as many great keywords as you wish.

Rank Tracker box

There′s a tool called Rank Tracker that′s great for working with keywords. The module I particularly like is keyword suggestion. Rank Tracker also checks website positions by keywords with a lot of details, to see how they change over time — and does much more. But we′ll need that a little bit later. And right now, we′ll need the keyword suggestion feature the most

So here′s where you find Rank Tracker: http://www.link–assistant.com/rank–tracker/.

You can trust the software I recommend here 100%, for I not only used it thousands of times. I truly took part in its development, consulting the Link–Assistant.Com team all way through. So these tools are also products of my SEO experience. Hundreds of SEO companies and thousands of individuals all over the globe use this software. Many of my clients do part of the job themselves, with the tools I recommend. And believe me, these development guys know how to keep all their users happy!

First, download Rank Tracker and install it on your computer. What you′ll do now is:

Get a long list of keywords at a couple of mouseclicks

Run the tool and click the New button to create a new project. Rank Tracker will ask you to enter a URL, so enter your site′s URL.

Enter your website′s URL Enter your website′s URL

Then choose Search Engines to apply (in fact, you can click any, say Yahoo! — it doesn′t really matter for keyword research).

Select Search EnginesL Select Search Engines

Note that Google, Bing and Yahoo are selected by default. There′s also a filter in the upper right corner using which you may quicker select the preferred Search Engines.

Now you need to enter a keyword to start with. Rank Tracker, being a smart tool, has already found some ideas for me! To extend the list of pre–selected keywords (wedding planning, wedding websites, wedding registry), you should type in any keyword related to your business, l ike I typed in wedding ideas, and Rank Tracker will take a couple of seconds to check your site′s ranking for that word (but I′ll save talk about rankings for later).

Enter your major keywords Enter your major keywords

What you need to do right now is: select your keyword and click the Suggest button in the Keywords tab.

Check rankings button

You can enter a number of generic keywords related to your niche or business. Rank Tracker will use these terms to give you keyword suggestions.

List of "big" initial keywords

The tool will ask you to choose a keyword research method. Choose Google Suggest, and after Rank Tracker stops searching (it can take a while, on the number of keywords you′ve entered and the speed of your Internet connection), you can choose any of the keyword suggestions it offers. I′d recommend you to select all suggested words for now. And later Rank Tracker will let you easily single out the best–quality keywords.

Various keyword research methods Various keyword research methods

As soon as you make up your mind and click Finish, you will see the keywords you chose in the Keywords tab. Now, repeat the same procedure choosing all the necessary keyword research methods like Wordtracker, Yahoo! Search Assist and Ask TypeAhead Search Suggestions.

Your keyword list is getting longer, yeah?

Now let′s

Spy a bit more on your competitors, but now — with the help of Rank Tracker!

A great thing is to find out what keywords your competition is using (really useful, you know, as you can copy their strategy and improve on it!)

Use the Competition Research option for that. It harvests keywords from the meta tags of competing websites (as manual research requires extra time and effort, Rank Tracker will do it for you in a couple of clicks. )

Various keyword research methods Various keyword research methods

Localize the search

Now let′s add some regionally–marked keywords to your list. You′ve probably read above, it′s sometimes very useful to localize your keywords, as people often search for products or services exactly in their own area. So here′s what you need to do now: select some keywords from the list you already have (hold Shift or Ctrl buttons for multiple choice), then click the Suggest button of Rank Tracker and choose the Word Combination option. After that on the left you will see the list of keywords you′ve just selected.

Now your task is to add regional names to your list. Say, if you sell footwear in Michigan and Illinois, type in the names of these two states in the right–hand field. Enter one local name per line. Then click to proceed and after a few seconds you′ll have a list of fairly good regionally marked keywords.

Broaden your keyword list

Now I guess, you′ve gone through the Rank Tracker options and made a massive keyword list. But Rank Tracker still has to do some work for you.

Believe me, you still can add to the great keyword list you already have. Return to your list, look at the keywords and choose the ones that are thematically most relevant to what you offer. Select these terms (hold the Shift or Ctrl buttons for multiple choice), and hit the Suggest button once again

Now, if you repeat the procedures for finding keyword suggestions, you′ll add more straight–to–the–point keyphrases to you list. Thus you′ll have enough reasonably precise search terms to choose from.

DO IT NOW! Make a massive list of keywords and keyphrases for your website in Rank Tracker, and copy them all into a column in a spreadsheet (ex. Excel).

So what do we have at the moment? A huge list of keywords, all you could find. Well, you must be proud, thinking how big it is. Now here′s the confusing but funny thing: you won′t need most of this list! The time′s come to think of keywords′ quality. As a next step, we′ll shortlist your keyword suggestions.

103 comments

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#1033 2010-03-01 16:41:05 warren kirkpatrick

I downloaded the free version but haven't downloaded the full version cant really afford it so there is probably alot of features i am missing out on which is a pity but if i make some money from this book by applying the techniques to my blog then i will def invest in the software.

Answer
#1036 2010-03-02 05:26:02 Dan Richmond

Hi Warren,
of course the full version offers you more features, but even in the free version SEO PowerSuite will be definitely useful. Don't miss backlink research in SEO SpyGlass, that's one of the greatest possibilities of SEO PowerSuite.

Answer
#988 2010-02-01 10:40:37 Ben Neale

Thanks Dan,

Turns out I had a significantly older version of the software. I've just upgraded to the latest version, and it has a raft of new sources, including the Google Adwords tool. Excellent!

Answer
#977 2010-01-28 11:15:27 Dan Richmond

@Ben Neale

Ben, there was an algo change, but the software has already been adjusted. Please restart Rank Tracker to get it auto-updated and Google Suggest will work.

Answer
#958 2010-01-22 11:00:45 Ben Neale

Hi Dan,

I'm just working through this exercise. It works for Wordtracker, Yahoo and Ask Typehead. However Google Suggest keeps returning no results, regardless of what I put in. Any ideas why this might be?

Ben

Answer
#955 2010-01-22 10:07:07 Marvin Chapman

Great book, and nice tips. Had never thought of getting help from my competitors.

Answer
#920 2010-01-05 05:43:05 Dan Richmond

@Paul Watchorn

Hi Paul, please read the discussion here:
http://www.mattcutts.com/blog/whats-an-update/

Answer
#905 2010-01-01 19:32:04 Sueños de Boda

Thanx a lot, itś a great book.

Answer
#875 2009-12-28 07:22:04 Paul Watchorn

Can somebody tell me how relevant the so called ‘sand box’ is.

For example: If a client was to ask me to do SEO on a new site, would I need to explain that nothing much will be happening for X months, because of the ‘sand box’.

I can’t find a satisfactory answer to whether it exists or not, and if it does, how long does it last and what to do about it.

I am doing this course to learn to do SEO effectively, and to give potential clients good value, so these little questions really need an answer.

Does anybody know?

Answer
#846 2009-12-15 04:19:15 Dan Richmond

@Ken Taylor

Ken, after last week's update RT's search for KEI has sped up about a dozen times - please check it now.

Answer
#793 2009-12-07 02:51:05 Ken Taylor

I'm not sure what to make of this RankTracker. There sure are a lot of CAPTCHA's I had to keep typing. Just for three keyword phrases it took about 10 minutes. On a positive note, my typing has gotten better :) But seriously, I wish the guide had more samples. For example, what happens when ALL you're keywords are net listed "in Top 100". And I'm not sure what KEI is except that when it's 'green' it's good. I'm assuming that KEI will be clarified as I move on through this Guide.

I do understand after reading this chapter how to use the "Suggest" tab of RankTracker. And I think I'll understand more as I use it.

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