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3.2 5 keyword portions: choose what's best for each landing page

Going through the first chapter, you made a great keywords list. Time to put it to use. Open your Excel spreadsheet where you have the keywords. All in one column, you′ ve got 5 major terms (marked green), 30 alternative ones (yellow), and over 60 additional keywords (let′ s say they′ ll be red).

Now make another table, like the one below. It′ s a sample list of grouped keywords, for a weddings–related website (I imagined that the company′ s situated in Sydney, hence the regional markers are Australia and Sydney).

Page 1 Page 2 Page 3 Page 4 Page 5
wedding ideas wedding website wedding dress wedding gifts wedding planning
wedding ideas flowers wedding tips wedding dresses Australia wedding gifts personalized wedding planes
wedding ideas pictures wedding websites for couples wedding dresses Sydney wedding gifts Australia wedding planning classes
wedding ideas Australia wedding Australia wedding dresses pictures wedding gifts for her wedding planning schedule
wedding ideas shop wedding Sydney wedding gowns wedding gifts for him wedding planning website
wedding ideas forum wedding dresses wedding gifts to parents wedding planning list
wedding ideas magazine wedding gifts and favors
wedding gifts for wedding party
wedding favors

First of all, make five columns (they are for five landing pages), and put your five main keywords, one into each column. (That′ s what I did; on the image above you see these words are marked green.)

Now, let′ s work with your 30 yellow keywords. You need to divide them into 5 groups and put into the corresponding columns you have. You don′ t need to make these portions equal: for each major keyword, take 3 to 9 "yellow" keywords. Try to make each group contain words that are as thematically close to the main word as possible.

I guess you′ re wondering why you′ re making five keyword groups for five pages. Here′ s the explanation:

Why pages come by fives?

Look at your keywords list. Try to imagine that you have to use ALL of these keywords on just one page.

In short, this is

  • hard to do
  • will look weird to people
  • will appear unnatural to Search Engines

This would be just as stupid, as if for one soup, a cook took all kinds of spices he′ s got in the restaurant kitchen. Or even just vanilla and red pepper in a bowl of turkey soup. I guess the meal would taste odd to me, and how about you?

My advice is to make landing pages by fives. Make five at the very start to get a good portion of traffic. Then, as soon as you′ re done with their optimization (both on–page and off–page), you can add more, and start optimizing them, too. Because you add pages step–by–step, your SEO efforts will look natural both to visitors and to Search Engines. And each time, you′ ll be getting some more traffic.

Of course, that′ s not absolutely critical. You can make seven or just four landing pages at the very start, and be fine with this. But it′ s convenient to make them by fives, and that′ s what I can recommend.

DO IT NOW! Make 5 groups of keywords to create your 5 most important landing pages. On each page, you′ ll use one major (green) keyword and some supplementary (yellow) ones.


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#1026 2010-02-25 08:20:59 Martin Buzz

Hy I have the same dubit as Laus Sorensen:

I've often been warned against doorway pages.
What's the difference between those and landing pages?

I hope is not a silly question

#1009 2010-02-06 10:33:24 Thomas Walsh

I have learned quite a bit thus far. However, I remain confused as to where these keywords are placed in the page. Unless I skipped over something, or had a senior moment, there has been no mention where to put the keywords.

#935 2010-01-05 11:04:13 Dan Richmond

@Paul Watchorn is not ranking in Google, while the symantec-related domains do. This redirect is used for only one purpose: if a person types in in the browser's address bar, they will be directed to the right page. No SEO purpose, obviously.

#902 2010-01-01 12:21:55 Paul Watchorn

That was a really good lesson

About landing pages and doorway pages, as I understand it the main difference is that when someone lands on a doorway page, it throws you right to another address.

What I don't get,(and I know we are going a little of subject here), when you type into the browser,how does it manage to fire you right to blah blah blah (a page rank 6 page) without getting into trouble with Google?

#811 2009-12-08 20:04:27 Ken Taylor

This is great! I like your way of building up under the five main KW's. I'm realizing that I'm not utilizing a lot of potential KW fodder. I've been just focusing on the main KW's with no more than 1 or 2 extras.

As always, looking forward to the next chapter as if it were a TV drama :)

#726 2009-10-26 06:33:34 Dan Richmond

<b>@Paul Dunn</b>

Shouldn't have any bad effect. The first days when you place a new blog posting, you will have two pages ranking: the main page and the page where the posting itself sits. Then only the page with the posting.

#714 2009-10-23 03:18:57 Watch Naruto Online

landing page for affiliate program.
i never use it for another way of make money online.

#707 2009-10-22 16:44:34 Paul Dunn

Love the info... How about when the site format is a blog where every keyword rich post lands on the front page? Does that water down the effectiveness of the keywords?

#473 2009-09-08 17:24:19 george githinji

thanks for such great insight,i actually had to stop reading to digest the information.Brilliant

#397 2009-06-12 12:56:58 Rich Brodsky

Is it important not to repeat ANY keywords across these pages? Like for the home page, I feel like I want to include some keywords from the sub-pages. Is this a bad idea?

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