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Option 2: Grab WebSite Auditor and X-ray your competition

The tool that'll make your on-page optimization plain to see is WebSite Auditortool for seo audit.

WebSite Auditor is easy to use. As you select "Webpages" tab, you have to choose a landing page and enter the keyword you want to optimize it for.

Webpages

And after the check is done, you′ ll see your landing pages like on an X–ray pic! Let′ s see:

Keywords analysis in WebSite Auditor
Keywords analysis in WebSite Auditor

If you want to take a deeper dive and examine every single webpage element, click the tab "Page elements" and get ready!

Display of elements
Display of elements

Here you′ ll find detailed report on what is found within this or that tag, being it H2–H6 tags. ALT text or Meta Description. Not only WebSite Auditor displays the list of all the tags, important for on–page optimization, it also lets you peep into the webpage code and see with your own eyes where this or that element is located and how it′ s formatted.

Displaying title in the source code
Displaying title in the source code

Looks a bit too intricate? No prob!

You′ ve got the best part of WebSite Auditor as well, which is the Page Structure Audit Report. It explains you every part of your page′ s optimization in plain English.

Here′ s what you actually can do and what I ask you to do now: look what you need to change on your page to make it as great for making money as your competitors′ traffic–winning pages. Yes, it′ s right in front of you: if something′ s already fine on the page, this is marked green. And what needs to be changed is left yellow or red, depending on how much it differs from the ideal.

Page Structure Audit Report
Page Structure Audit Report

Thanks to WebSite Auditor you will not only see areas for improvement, you′ ll also be able to check what your competitors are made of.

Select the keyword you′ d like to check your optimization rate for, go to Webpage Report tab, and select Page Optimization Audit Report in the dropdown menu on the right.

Dropdown reports menu

In a clap you′ ll see what brought your competitors to top ranking positions and how well your page is optimized compared to the top 10 ranking pages for the selected keyword.

Page Optimization Audit Report
Page Optimization Audit Report

And if you click on a particular element, you′ ll get detailed recommendations on what you should do to rank as high as your competitors.

Link anchor text optimization
Link anchor text optimization

DO IT NOW! Download WebSite Auditor, run a check for your landing page and generate a Page Optimization Audit Report!

Took a quick look? Then let′ s get down to work, making the necessary changes and creating an ideal landing page. Ideal is what? Remember? Looking great and natural, and producing good clients!

52 comments

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#1784 2011-01-05 18:30:29 Rae Macias

Hi Dan,
Thank you for this great book and tutorial. When using the auditor, you instruct to "enter the page's URL and your major keyword..." I don't have the choice to enter a keyword after I enter the URL, even after checking "enable expert options." What am I doing wrong? I only have tabs at the top that are "website" "website report" and "webpages."

Also - I'm not too happy about not being able to save my reports and download my results even though I have paid for the Professional version of the software.

Answer
#1877 2011-03-07 08:18:54 Dan Richmond

> What am I doing wrong? I only have tabs at the top that are "website" "website report" and "webpages."

The chapter was written for the older version of WebSite Auditor, it needs some corrections. The webpage analysis module is still in the software. Once you've harvested all the URLs of your site you can select one in the workspace and click "Analyze". Then you'll need to enter your keywords.

Answer
#1723 2010-12-01 08:28:29 Sebastiaan Hendriks

Check http://www.wordcounttool.com/ to count the words

Answer
#1565 2010-09-18 19:37:14 Tommy Kas

I'm having a hard time with this program, I just did a check on one of my sites against my competition and I am rated higher than eight of the ones in the top ten. If that is the case why am I not in there... my offsite SEO is way better than the guy in spot five as well.

Answer
#1568 2010-09-22 10:53:08 Dan Richmond

Please click help -> Send project to support whenever you have such issues - the Link-Assistant.Com support folks will help you out.

Answer
#1474 2010-09-02 08:15:40 Ivo Ignatov

I can't find the instruction what I must to do in Website Auditor - free version. Is the paid version says what should be done??

Answer
#1415 2010-08-18 12:02:54 Kim Goltermann

Hi Dan.

I have a bit of a problem here! I'd like to use both Website Auditor and Spy/glass on my most successful local competitor (measured by website traffic) but unfortunately my competitor's website is blocked locally (we're in adult advertising), so the software can't even find the website. Usually I can easily access any competitor's site using hidemyass.com or similar, but that won't work here. Any ideas?

Kim

Answer
#5410 2023-06-13 09:53:19 My Singing Monsters

This tool has the features with which I am the most satisfied, and it is integrated with many others in order to help my work.

Answer
#1362 2010-07-21 09:56:59 Andrew Hughes

Hi Dan,

Are you aware of the new beta version of Website Auditor (I'm sure you are)? I think it's a great natural progression for the software as Google has made it clear that "themed" sites with good internal link architecture, clean loading etc will do better in rankings (by how much remains to be seen!).

The disappointing thing about the new addition is that it's just data and for those of us relatively inexperienced folks, it's unclear quite how to use it. The beauty of WA so far has been that it gives you step by step guidance on what to change and where. The new addition just seems to give you data.

Do you know if there is proper support for this in terms of a video or tutorial? Are you planning to build this into SEO in Practice? At the moment I feel limited in how I can use what seems like fantastic new data.
Thanks
Andy

Answer
#1056 2010-03-16 19:17:30 John Fenton

I'm running into a bit of a problem with the tools when you add localization onto the keywords. In my case it's "Mailing Service Sacramento." I'm not concerned with competing on a world wide basis. When I add the Sacramento to my Keywords I run into 2 issues. The KEI for my key words is poor and in some cases comes up as "no data" and the Web Site Auditor shows my competition as having a 0% keyword density. Now I can run it without the Sacramento... but my competitors come up completely differently and I'm off the charts when it comes to rank tracking.

What's the best way to handle that?

Answer
#1060 2010-03-19 12:44:52 Dan Richmond

Here's what I would do in your case.

1) Check KEI for words without "Sacramento" and select the most appealing words. Let's call it List1

2) Check KEI with "Sacramento" and compare words with the highest KEI on both lists. This will help you refine List1.

3) Optimize for words from List1 but with "Sacramento" added, and look for competitors with "Sacramento", accordingly.

Answer
#948 2010-01-18 10:51:08 Dan Richmond

<b>@carlos alberto martinez gadea</b>

Like I already told you in the email, the percentages for the competing sites show how well those sites are
optimized. Your own optimization rate is shown at the top of the page.

Answer
#941 2010-01-07 04:47:36 carlos alberto martinez gadea

Hi Dan!

First of all thank you and you team for the work that with SEO tools. They are great and I'm having very good results with them.

I have a question, when you do a report with WebSite Auditor, on the competitor's zone, if the word that I'm checking now, top 10 webs shows an Optimization Rate with green colours, it's would say that my optimization with this work is fine? If we compare with the top 10 sites.

I left an image of that
http://img94.imageshack.us/img94/3794/pantallazop.jpg

Thanks for all Dan!

Answer
#911 2010-01-03 07:10:21 Paul Watchorn

On the down side though, I have so much red looking at me I thought I was in Moskow :-(
Still, at least I can see it with my own eyes now.

Answer
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